The numbers don’t lie. The Conservatives have a Millennial problem they have to deal with.

By David Coletto As the Conservative Party is set to announce its second leader in the party’s short history (since merging the PC Party and Canadian Alliance), a lot of the debate within the party and among commentators has been about how the party needs to engage with and appeal to Millennial voters. I crunched some

The Conservative Race is Wide Open

By Bruce Anderson & David Coletto As the list of contenders for the Conservative Party leadership takes more shape, updated our polling data on who Canadians prefer, among the names that have been in consideration (our poll was taken just before Tony Clement dropped out). Here’s what we found: • Kevin O’Leary garners 21% across

#Remain: The Millennials on Brexit

Well, the dust is still settling and people around the world are shocked to find that the has UK voted to leave the EU. While it will be some time until the official numbers are available, unofficial reports paint a picture of Brexit as a deep generational divide. A poll by YouGov showed that 64%

Millennials Have Arrived: How Gen Y Shaped the 2015 Canadian Federal Election

We all know the narrative about young people that we don’t vote. Article after article has been penned about Millennials’ political apathy. But that narrative may be about to change. New data from Elections Canada showed a nearly 20% bump in voter turnout from Canadians aged 18 to 24 from 2011 to 2015. The increase

Introducing Matters of Opinion 2014: How information is shared & considered among Canadians

How do Canadians share and consider information about public affairs? For a second year, FullDuplex.ca and Abacus Data partnered to explore how Canadians are using the Internet to gather and process current events, which sources of information they rely upon to arrive at considered opinions, and how they participate online in a variety of political,

For Politicians, Millennials Prove Hard To Pin Down

The emerging generation of politically active young Americans is shattering traditional notions of party affiliation and ideology in general. By Trisha Marczak | September 26, 2013 The emerging generation of millennials is shifting into a political power unlike those who have gone before, representing a new wave of Americans who no longer fit neatly into either major political

Good decisions require good data.