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What the heck is a Xennial?

The Xennial [Zen-ee-al]. You might have thought that us stats guys were busy recalibrating our regression models after Brexit and Donald Trump’s audacious electoral win—speaking of which, please consider donating to our crowd funder to aid broken and out-of-work statisticians 2016 has so crassly left washed upon the melancholic shores of societal dejection, they need

The numbers don’t lie. The Conservatives have a Millennial problem they have to deal with.

By David Coletto As the Conservative Party is set to announce its second leader in the party’s short history (since merging the PC Party and Canadian Alliance), a lot of the debate within the party and among commentators has been about how the party needs to engage with and appeal to Millennial voters. I crunched some

Disruption in the Canadian News Business

By Bruce Anderson & David Coletto Yesterday we looked at news bias and fake news. In our latest survey, we examined a range of questions about how Canadians access news content with a focus on TV news and newspapers. This is our second release on this topic. Here’s what we found: • About one in

Is Prime Minister Trudeau losing the Millennials?

By David Coletto Recently, a CBC opinion journalist asserted that Millennials had “finally fallen out of love” with Justin Trudeau because of his decision not to pursue electoral reform. The argument was that electoral reform was so important to Millennials that this breach of faith was a final straw in the relationship. Millennials are those

The Surprising Source Millennials are Turning to for Travel Money

It’s no secret how much Millennials love to travel. In fact, one study found that 87% of Millennials saw travel as a very important aspect of their lifestyle, and 86% planned to travel the globe as much as possible in their life. However, Millennials face one major obstacle to making their wanderlust a reality- finances.

Significant Difference Between American and Canadian Millennials on Abortion, Suicide, and more

Our latest nationwide survey included questions on what people consider to be morally acceptable or morally wrong. See our earlier releases here and here. Here’s a look at generational differences, particularly looking at Canadian Millennials (those born between 1980 and 2000). Here’s what we found: Generations largely agreed (within five percentage points) on: Birth Control

10/10: Millennials and our desire for feedback

As has been oft-repeated, Millennials are as unique as employees as they are citizens or consumers. Our distinct upbringing and exposure to technology means we have unique needs in the workplace- needs our employers often fail to address. Of these needs, none are more prominent than our desire for feedback. Report after report, has demonstrated

#Remain: The Millennials on Brexit

Well, the dust is still settling and people around the world are shocked to find that the has UK voted to leave the EU. While it will be some time until the official numbers are available, unofficial reports paint a picture of Brexit as a deep generational divide. A poll by YouGov showed that 64%

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally

Millennials Have Arrived: How Gen Y Shaped the 2015 Canadian Federal Election

We all know the narrative about young people that we don’t vote. Article after article has been penned about Millennials’ political apathy. But that narrative may be about to change. New data from Elections Canada showed a nearly 20% bump in voter turnout from Canadians aged 18 to 24 from 2011 to 2015. The increase

Good decisions require good data.