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Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial

Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came up with to describe their offspring, the Millennial generation. Lazy, entitled, spotty employment, tech savvy, educated, these were the top five descriptions Millennials used to describe themselves! More than half (53%) of Millennials agree that

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be

What’s keeping Canadian millennials up at night?

By Ihor Korbabicz Canadian Millennials have been coming of age in a rapidly evolving job market characterized by digitization, flexibility, and decentralization. More dynamic, but also less stable. Gone are the days of long term, lifelong careers at big corporations with robust defined benefit pension plans. Enter the emergence of elastic, nimble, digitized companies with roles

Christmas Jingles give Millennials Tingles

They’ve been playing it since Thanksgiving and in some cases since Halloween. There are the old classics, the new classics, the redux of the classics, and then of course there’s my personal bane, George Michael’s discretionary tale of frivolous holiday romance. Please, give your heart away responsibly this holiday season. In the United States alone

Millennials twice as likely to fall victim to cyber crime new study suggests

As avid readers of our blog know, Millennials have, by-far, the greatest online risk exposure as compared to any older demographic. Millennials spend on average, 3 hours or more of their waking hours on the internet per day. With such exposure it is unsurprising that they would encounter a greater number of nefarious persons seeking

Political Risk & Climate Action

For Canadian politicians, it’s riskier to ignore climate change than it is to propose solutions. By Bruce Anderson Twenty years ago, when the world’s leaders were debating the Kyoto Accord, a case could be made that politicians who chose to be early champions of action to reduce emissions were running a certain amount of political

New tech is Star Trek: Millennials and the fitness gadgets they wear

We previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it click here to check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles are unique as compared to other generations. With that

#Selfcare – The $10B industry Millennials made by accident

  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the

Air France unveils new ‘Millennial’ airline

  “Is this gluten-free?” the voice inquired from the seat behind me on a recent flight. “I’m on a gluten-free diet for the next 30 days so I just want to make sure there’s none in here.” The subject of discussion, a pack of peanuts, the answer to the gentleman’s question, ‘yes’. It was at

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