Facebook Pixel

Housing affordability is the top issue for Millennials who are looking to achieve the dream of homeownership

By David Coletto On behalf of The Canadian Real Estate Association (CREA), we conducted a national survey of 2,500 Canadian millennials (those aged 18 to 38) earlier this spring (April 18 to May 9). The survey explored attitudes and perceptions around housing with Canada’s largest generation. Come the time of the next federal election in

Only 1 in 5 Canadian millennials believe they will see global gender equality in their lifetimes.

By David Coletto On behalf of The MATCH Fund, we asked Canadian millennials (those aged 18 to 37) their views on global gender equality and Canada’s role in trying to achieve it. Here’s what we found: Only one in five millennials believe they will see global gender equality achieved in their lifetime. Most think that

The Millennial Market of eSports

The global phenomenon of the eSports industry is only continuing to gain more traction, and you guessed it, it’s powered by millennials. For those who don’t live behind their computer screens, eSports are digital competitions between players of electronic games. Console (think Xbox and PlayStation) and computer games are the most popular, and players either

Millennials Not on Vacation

Can’t imagine the workplace without you? Does logging off your work account stress you out? Does spending your paid vacation days on the beach frighten you? If you said yes to any of these questions, then you’re not alone. It’s July and vacation season is underway, but not for millennials. Despite the abhorrent number of

Give me a Tip? Give me a Break!

Let’s be honest, the conversation about tipping can be uncomfortable for millennials – especially since CreditCards released their study results that determined Millennials are terrible at it. It thereafter inspired many other articles in the past few days titled along the lines of, “Millennials are the Worst Tippers”. The first thought that struck me when

Will June 7th belong to the millennials?

By Callista Ryan   There is less than a week till June 7th – election day for the province of Ontario.   There is a question looming over the heads of Ontario’s political parties. That is, whether millennials will turn up to vote or not and if they do, where their votes will be cast. This

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it I highly recommend you check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came to your mind? Well, if you’ve been watching the news you probably thought of Facebook’s Mark Zuckerberg talking to the US Government House and Senate committees over allegations of misuse of user data. But once

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial

Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came up with to describe their offspring, the Millennial generation. Lazy, entitled, spotty employment, tech savvy, educated, these were the top five descriptions Millennials used to describe themselves! More than half (53%) of Millennials agree that

Good decisions require good data.