Facebook Pixel

In Defence Of My Craft: 2016 U.S. Election Polling Did Not Fail

Given all the debate and discussion about the performance of the polls in the U.S. Election, I couldn’t help but respond and give my thoughts on what happened. My team at Abacus takes what we do seriously.  I admit that survey research is not perfect.  But let’s not forget its value when done correctly and with

Good decisions require good data.