Where did the Millennials go? Millennials and membership

By Oksana Kishchuck Gone are the days of diligent church-going twenty-somethings, and after work drinks at the social club for the mid-career millennial employees. It’s apparent that millennials social lives are drastically different, and not just because of the high usage rates of social media apps such as SnapChat and Instagram used to communicate over

Disruption in the Canadian News Business

By Bruce Anderson & David Coletto Yesterday we looked at news bias and fake news. In our latest survey, we examined a range of questions about how Canadians access news content with a focus on TV news and newspapers. This is our second release on this topic. Here’s what we found: • About one in

Canadian Politics: A Generational Divide?

By Bruce Anderson & David Coletto In many markets these days, generational differences in outlook and priorities are important. Over the coming months, as part of Abacus’ market leading work in understanding the role of generation in decision-making, we will highlight how four age groups compare (18 to 29, 30 to 44, 45 to 59,

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