#Selfcare – The $10B industry Millennials made by accident

  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the

Life, Work, and the Emerging Workforce Study

Young Canadians are more optimistic than pessimistic about the job market Most think their generation will live as well or better than their parents’ generation Young Canadians are significantly more optimistic than pessimistic about the job market and, by a two-to-one margin, believe their generation will enjoy a standard of living higher than that of

Are things as bad for Millennials than in the past?

David joined Steve Paikin on The Agenda to discuss whether things are really worse for Millennials than for other generations. In the decision, he cited findings from an Abacus Data survey on Millennials.  You can find the results here. He also cited the results of a study published by the Toronto Star in 2007 on

The Outsiders: How Can Millennials Change Washington If They Hate It?

By: Ron Fournier The Atlantic Aug 26, 2013 Forget what you’ve read about the “Me, Me, Me Generation.” Here are four things you probably don’t know about the 95 million Americans born between 1982 and 2003: Millennials, in general, are fiercely committed to community service. They don’t see politics or government as a way to

How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles

Why paying millennials by the hour is a mistake

By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened

Can You Actually Teach A Millennial How To Do Social Media?

By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the

5 Simple Ways Millennials Can Build Their Network

By: Heather R. Huhman Parade July 30, 2013 If you’re a Millennial, you’re at an advantage when it comes to networking. Why? Because you have the power of social media on your side. However, although your social-media- and technology-savvy have helped you meet professionals all over the world, you’re still missing out on an opportunity to

Why Millennials Need To Snag A Corporate Board Seat, Now

By: Kate Taylor Forbes July 29, 2013 Becoming a corporate director hasn’t crossed the mind of most of the 20-something women I know. If anything, board membership is a far off fantasy. But, as Betsy Berkhemer-Credaire convincingly argues in The Board Game, one of the best ways to establish a career is to position yourself on a

Millennials And Anxiety: Is Generation Y Anxious?

By:  Aya Tsintziras The Huffington Post Canada July 26, 2013 High school English teacher Julia Arbuckle remembers the anxiety she felt when she was a student at the University of Toronto. “I was stressed because I was doing an arts degree,” she says, “and I thought, ‘How am I going to make it in life?’” Arbuckle,

Good decisions require good data.