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Australia casts its spell on Canada’s millennials

By: Susan Krashinsky The Globe and MailApril 11, 2013 Among the bizarre and fascinating things that Australia has contributed to the world – including a pink lake, news stories involving shark wrestling, and the astonishing ability to lose a prime minister in the ocean – is the fact that now, “chief funster” is an actual

CANADA: ‘Hide Your Education if You Want a Job!’

By: Jennifer Blastorah The Huffington Post (The Blog) March 27, 2013 Returning to Canada in the autumn of 2011, after completing my master’s degree abroad, I had high hopes of starting a career. Fluent in German, with international experience, educated in Canada and Germany, and with plenty of practical work experience, I was hopeful that

The six ways Generation Y will transform the workplace

By: Lauren Friese and Cassandra Jowwerr of TallentEgg Special to The Globe and Mail Mar. 12, 2013 More than 12 million strong and representing more than one-third of Canada’s population, Generation Y is the largest demographic cohort to come after the baby boomers. Born between 1981 and 2000, members of Generation Y, also known as

E. & J. Gallo Winery Targets Millennial Generation For Sales Growth

By John Karolefski CPG Matters Feb. 2013 Forward-thinking marketers of consumer packaged goods have targeted the Millennial generation as the key demographic for sales growth. These 21 to 36 year olds – also called Generation Y – are interested in food and cooking. Not surprisingly, this group shapes up as an ideal consumer of wine

Generation Burnout: Gen Y Women in the Workplace

Abacus Data stats on Gen Y Women are quoted in the October 2012 edition of Flare Magazine. Check out the article here, Flare Magazine October 2012.

Millennial thoughts on pension reform

By David Coletto QMI Agency October 23, 2012 In last week’s tabling of the second budget implementation bill, the federal government announced major changes to the pension plans of MPs and federal public servants. Starting in January 2013, all federal government employees will have to make larger contributions to their pension, 50% up from 37%.

‘Hipster’ Is Not a Real Job Declares BC Government Campaign

The Huffington Post BC Posted October 10, 2012 A B.C. government ad trying to promote skilled-trade jobs in the province is baffling people instead with a message that “hipster is not a real job.” The slogan is part of a $15-million campaign on B.C. buses, reported Canadian Business. The ads direct people to a job-posting

MTV Canada: Almost eight in ten Canadian millennials have downloaded music without paying for it

Watch the MTV Canada News clip here In mid-January, Abacus Data asked Canadians whether they have ever downloaded music without paying for it.  Here’s what a representative sample of Canadians told us: But the interesting finding is that almost eight in ten (78%) millennial Canadians (18 to 29 years of age) said they have downloaded

Good decisions require good data.