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Why American Millennials Like Trump (And How Canadians are Different)

May 27, 2016|
A study published by the Harvard Institute of Politics is showing that a surprising number of millennials support US Presidential candidate, Donald Trump. The poll showed that 25% of people under 30 intend on voting for ‘the Donald’ if Hillary Clinton wins the Democratic nomination. However (as expected) Democratic nomination candidate, Bernie Sanders, remains the most

The Millennial Way: Meaning & Balance

May 26, 2016|
Our CEO, David Coletto, sat down with Electrical Business Magazine to talk about what Millennials are looking for in the workplace. Read an excerpt below: By Renée Francoeur Spring 2016 “If not the most important thing, opportunity is definitely near the top of things Millennials look for in the workplace according to David Coletto, the

Here One Minute, Gone the Next: Brand Use of Snapchat

May 25, 2016|
A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content

Game On: The Gamification of Job Training

May 19, 2016|
Innovative employers are using a new way to engage employees – games. Gamification, the process of applying game-like elements to a task, is on the rise in many areas, especially when it comes to job training, gamifying the process can increase engagement among new employees. From our research, we know that a Millennial employees value

The Outsiders: How Can Millennials Change Washington If They Hate It?

August 26, 2013|
By: Ron Fournier The Atlantic Aug 26, 2013 Forget what you’ve read about the “Me, Me, Me Generation.” Here are four things you probably don’t know about the 95 million Americans born between 1982 and 2003: Millennials, in general, are fiercely committed to community service. They don’t see politics or government as a way to

How To Encourage Millennials To Drink Responsibly

August 13, 2013|
By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles

Why paying millennials by the hour is a mistake

August 13, 2013|
By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened

Can You Actually Teach A Millennial How To Do Social Media?

August 6, 2013|
By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the

5 Simple Ways Millennials Can Build Their Network

July 30, 2013|
By: Heather R. Huhman Parade July 30, 2013 If you’re a Millennial, you’re at an advantage when it comes to networking. Why? Because you have the power of social media on your side. However, although your social-media- and technology-savvy have helped you meet professionals all over the world, you’re still missing out on an opportunity to

Why Millennials Need To Snag A Corporate Board Seat, Now

July 29, 2013|
By: Kate Taylor Forbes July 29, 2013 Becoming a corporate director hasn’t crossed the mind of most of the 20-something women I know. If anything, board membership is a far off fantasy. But, as Betsy Berkhemer-Credaire convincingly argues in The Board Game, one of the best ways to establish a career is to position yourself on a
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