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Canadian Fashion Trends and How They Influence Our Spending

By: Michael Monopoli In case you missed it, Paris Haute Couture Fashion Week took place from July 3rd-7th, and saw celebrities, influencers, and fashion fanatics from all over the world gather to see some of the most innovative and daring designs to ever hit the runway. While the event doesn’t focus on trends, fashion houses

Bag it up: Millennials’ surprising shopping habits

As the largest and most influential consumer group, Millennial shoppers have captured the imagination of the fashion industry. But as one new study shows, Millennial consumers buy one particular product in an unexpected way. Handbags, a product owned by most Millennial women, are subject to a long consideration process before purchase a new study suggests.

Good decisions require good data.