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Digital Brand Reputations? They aren’t all equal.

By Bruce Anderson and David Coletto In our latest poll (not commissioned by any company or group) we asked people whether they thought a series of contemporary digital brands were doing more good for the world or more harm. Here are the highlights of our findings: Google, Amazon, Apple, and YouTube scored very well, with

Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content

Good decisions require good data.