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Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be

A CEO Abroad: David Coletto’s insights on millennials and tourism – Scotland Edition

Today our CEO David Coletto will deliver the keynote address at the National Events Conference in Glasgow, Scotland. The conference brings together events and festival professionals from across Scotland and the UK to discuss future and current trends of the experiential industry. In anticipation of his address, he was interviewed by EventsBase Magazine’s Kevin O’Sullivan

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