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Augmented Reality: Gamifying Art and History for the Experience Economy

By Maciej Czop Part two of a two-part series on Augmented Reality (AR) trends. See part one about AR and retail stores here. Augmented reality is transforming how Canadians interact with cultural and entertainment spaces, but these spaces have to go further. Over a third of Canadians have already used AR and most are using

I shop, therefore I am: Can Augmented Reality Save Canadian Stores?

By Maciej Czop Over a third of Canadians have already used Augmented Reality (AR) and most are interested in seeing the technology in retail spaces. Those under 45 are especially enticed by the idea of AR being integrated into their retail experience (75%). Like many new technologies, AR use in retail will probably be driven

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally

Millennials Look to Friends to Determine Their Spending Habits

A new survey from the American Institute of CPAs and the Ad Council shows that millennials reference their friends’ spending habits to determine how to spend their money. An astounding 78% of the 25-to-34-year-olds surveyed follow that philosophy. Nearly two-thirds of millennials say they want to live and dress like their friends, and a similar number want

Carmakers struggle to get Gen Y behind the wheel

Boomers continue their love affair with the car while the industry ponders how to get their tech-driven kids on the bandwagon. By: Lisa Wright Business Reporter, Published on Thu Oct 10 2013 Toronto Star The president of Toyota Motor Corp. is perplexed by boys who don’t have a vehicle and think they can pick up girls these days.

Good decisions require good data.