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Looks, Gender, and Ideas: Do these matter?

By Bruce Anderson & David Coletto In our polling just before the end of 2014, we conducted a small experimental study. We wanted to test how people react to the physical image of a prospective political candidate and also explore whether and how gender stereotyping affects political choice. There are clear limitations to this work,

Montreal Gazette: Falling stars? Big names in tight races

BY JANICE TIBBETTS OTTAWA — Some of the most well-known faces in Canadian politics are believed to be in tight electoral battles that could dramatically change the makeup of the next Parliament. Imagine a House of Commons without the vocal chords of Liberal MPs Mark Holland and Ujjal Dosanjh, the star power of fellow Liberals

Hill Times: Political parties strategically targeting TV ads to specific demographics

Good decisions require good data.