Generational change in the marketplace: A question of loyalty
By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial
