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Final #elxn42 Poll: Who voted at advance polls?

By Bruce Anderson & David Coletto In our final survey of the election campaign, we interviewed just over 900 people who had already voted at the advance polls, which amounted to 30% of our sample.  Worth noting is that advance turnout was roughly equal for men (31%) and women (29%), and similar in the three

Canadian Politics: A Generational Divide?

By Bruce Anderson & David Coletto In many markets these days, generational differences in outlook and priorities are important. Over the coming months, as part of Abacus’ market leading work in understanding the role of generation in decision-making, we will highlight how four age groups compare (18 to 29, 30 to 44, 45 to 59,

Good decisions require good data.