Facebook Pixel

By Chris Woodyard, USA TODAY

Six out of 10 Millennials say they would prefer to buy a hybrid or electric car over any of kind of car or truck. That finding in a new study from consultants Deloitte bodes well for automakers who are trying to get the public to consider electric cars.

Hybrids hold an overwhelming edge over pure electrics in the survey. More than half say they would favor gas-electric hybrids, but only 2% would consider a pure electric, found the survey of 1,500 Gen Y, X and Baby Boomer buyers. The survey also included 250 Millennials in China and 300 in Western Europe. Millennials, or Gen Y or the “baby on board” generation for you minivan drivers, were generally born starting in 1982 or so.

Gen Y’s strong affinity for hybrid vehicles could make it the “generation that leads us away from traditional gasoline-powered vehicles,” reports Craig Giffi, vice chairman and automotive practice leader at Deloitte, after seeing the results of Deloitte’s annual survey of Gen Y consumers and what they want in an automobile.

Deloitte auto practice chief Craig Giffi says Gen Y consumers are a huge force, almost 80 million strong, who will buy one out of four cars this year. Millennials are attracted to hybrids because of fuel efficiency

“Gen Y consumers also view hybrid technology as proven and reliable,” says Giffi. “Gen Y is familiar and comfortable with hybrid technology, but not so much with battery-only technology.”

Continue reading…

Good Decisions Require Good Data.