Good decisions require good data.
We identify unmet needs and develop a strategy to meet them first. That’s how we help you win.
At Abacus, we’re strategic thinkers, storytellers and data experts focused on digging in to the unknown and anticipating where things will be to equip our clients with the tools they need to succeed. We achieve this through a combination of our experience, broad understanding of the economic, political, social, and labour worlds, and with the best qualitative and quantitative research in North American that includes designing and executing surveys, focus groups, in-depth interviews, and online research communities.
Public Affairs, Advocacy, and Public Policy Polling: How Abacus Data Empowers Your Strategy
In today’s rapidly shifting political environment, understanding public opinion is no longer a “nice-to-have”—it’s an absolute necessity. Governments and decision makers don’t just want to know how an idea or policy proposal will help you. They need to see that consumers and workers believe it will help them
Omnibus Polling
Fast. High-quality. Powerful insights.
A fixed b-weekly survey solution most cost effective for fielding a set number of specific questions including a rich complement of complimentary social & political demographic variables.
At least 1,500 Canadian adults surveyed every two weeks.
Results delivered to you within days.
Association & Union
Membership Studies
An affordable survey solution where Abacus develops survey infrastructure to take a static or ongoing pulse of your membership priorities, reactions & needs.
Need to understand the value of membership?
Strategic planning and need the voice of your member in the process?
Need to know how your union members are feeling during collective bargainning? Want to make sure you find concensus and get that agreement ratified?
We can help.
Public Policy, Public Sector and Advocacy Polling
We are one of Canada’s most accurate and sought-after pollsters. Through a custom survey, we can help you gauge public opinion on your policy or advocacy objectives and furnish you with a compelling data-driven narrative to advance your goals.
This approach has informed decision-making for various levels of government, national associations, non-profits, and advocacy groups.
Superpower your advocacy, corporate affairs, or communications strategy with our properitary, and first of it’s kind Abacus Data MRP to know what people in individual electoral districts, neighbourhoods, or communities are thinking and feeling.
Qualitative Research
In-depth conversations with your mission critical audience moderated through online communities and live focus groups to collect rich context on your target’s decision-making processes.
Go deeper and understand why they feel the way they do.
Find out more.
Stakeholder Audits
Turnkey recruiting, outreach, interview, and reporting services to capture qualitative insights from your most important business or regulatory/legislative audience.
Gather intelligence independent to find out what they really think.
Usage and
Attitudes Studies
Understand what your customers, clients, and users think about your brand and how that impacts their behaviour. We work with some of Canada’s leading corporate brands to design and execute best-in-class marketing and customer insight studies.
Campaign Measurement
and Audience Profiling
Profile your audience and test your key messages and creative assets among your prospective audience to assess campaign effectiveness, track progress, and develop your targeting strategy.
Use our properitary, and first of it’s kind Abacus Data MRP to know what people in individual electoral districts, neighbourhoods, or communities are thinking and feeling to better target your campaigns.
Find out more about our message and ad testing work for advocacy campaigns.
Content Creation & Research Amplification Services
Take your research findings and convert them into an authoritative think piece or suite of social shareables to be amplified through Abacus Data’s ecosystem of closely tracked media properties (website, newsletter, social handles).
Executive Polling Briefings
Regular briefings from our senior team on the state of public opinion to help guide strategic decisions.
Our Chair & CEO is regularly asked to speak to huge conferences and intimate meetings about the state of public opinion, politics, consumer behaviour, and the workplace.