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By: Heesun Wee
May 3, 2013

Forget T-shirts. If you’re in the business of asking people for donations, usual outreach strategies such as hawking candy bars, e-mail blasts and mass mailers are getting some competition.

Nimble charities and philanthropists are instead discovering crowdfunding as an effective, efficient tool for collecting money from the masses. The digital platform is attracting younger do-gooders, in particular, who are tech savvy and would no more write a check for a charity than use snail mail.

“It’s just a different game, when you’re dealing with this generation,” said Dave Boyce, founder of Fundly, a crowdfunding site devoted to helping nonprofits raise money. Philanthropists used Fundly immediately after the Boston bombings in April to collect funds.

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