Millennials, Millennials, Millennials. You can’t go anywhere these days without someone talking about this group of young people. I am frequently asked how to engage, reach, and sell to this massive demographic group. Often, I’m also asked how to work with Millennials.
And the reason why Millennials are all the rage is because (1) they are different, especially when it comes to their use of technology and (2) the size of the cohort. In Canada Millennials makes up just over a quarter of the total population, representing about eight million citizens. By 2020, Millennials will make up over 40% of the working age population in Canada.
The Millennials are also referred as the net generation, screenagers and digital natives because they are first generation to transition from childhood to adulthood during the internet age that has fundamentally changed the way they communicate, shop, work, engage, and think about life.
For example, whether at home or at work, Millennials are often the Chief Information Officers, sought out for advice and their expertise on all matters related to technology.
Although Millennials can add a lot to a team, many are conflicted when working with them. In a survey we conducted in 2011 with Canadians who regularly work with Millennials, we found that 87% think Millennials have a different attitude or view of workplace responsibilities. Compared to workers of other age groups most Canadians think that Millennials are less motivated to take on responsibility and produce quality work.
As Tina Wells explains in her book, Chasing Youth Culture and Getting it Right, “young people are more often working for themselves or in small collectives…technology has given this generation an opportunity to start businesses with little or no up-front investment, and at a very young age.” Based on Wells’ findings she concludes that “Millennials would simply rather work for themselves than anyone else.”
Does this ring a bell?
So what can you do to improve the morale of Millennials who you manage?
Here are three tips:
Keep reading here: http://thevoice.ottawachamber.ca/2014/08/18/managing-millennials-three-tips-to-working-with-emerging-employees/
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