Latest Findings

We are always learning, sharing, and challenging.

Our team is hard at work analyzing our data, staying on top of the latest behavioural trends, and keeping a pulse on public opinion. Select a topic to check out our latest findings.
We explore the full universe of public opinion in our work but are best known for our research and insights on:
Over 7 million Canadians are certain they had COVID-19

Over 7 million Canadians are certain they had COVID-19

We completed a national survey of 1,500 Canadian adults from July 11 to 17, 2022. THOSE WHO ARE SURE THEY WERE INFECTED DOUBLED SINCE FEBRUARY A total of 25% say they are sure they had COVID and another 11% believe they probably did. Only 51% are sure they did not have COVID yet. A THIRD OF THOSE INFECTED SAY THEIR …
Canadian Fashion Trends and How They Influence Our Spending

Canadian Fashion Trends and How They Influence Our Spending

In case you missed it, Paris Haute Couture Fashion Week took place from July 3rd-7th, and saw celebrities, influencers, and fashion fanatics from all over the world gather to see some of the most innovative and daring designs to ever hit the runway. While the event doesn’t focus on trends, fashion houses such as Balenciaga, Fendi couture, and Christian Dior …
Air travel experiences meet expectations for most Canadian travelers

Air travel experiences meet expectations for most Canadian travelers

We completed a national survey of 1,500 Canadian adults from July 11 to 17, 2022. ONE IN TEN FLEW IN CANADA LAST MONTH The number of people who have taken an airplane trip in Canada in the last four weeks is 10%. Just 4% took 2 or more flights during that period. More trips were taken by people under 45 …