Facebook Pixel


Justin Trudeau will become prime minister because young Canadians, or the Millennials, who never vote, will vote for him.

Before you all reach for the barf bags, let me explain why that just might be true and why conservatives should be worried. I spend a lot of my day thinking about how companies and organizations can better engage with young Canadians, especially my generation, the Millennials.

The Millennials are those 15- to 30-year-olds who all have college or university degrees and are stuck working at Starbucks, not Tim Hortons. We’re those kids who live with our parents until we are in our late 20s and don’t want a job we don’t love. We’re also those kids who aren’t voting.

Sarcasm aside, the Millennial Generation represents one-quarter of the Canadian population. We were raised by baby boomers. Our parents loved us, sheltered us and gave us everything we wanted. We are who we are because of our parents. But politics in Canada over the next 25 years will be a clash between baby boomers and Millennials. And Justin Trudeau’s entry could only intensify that.

Here’s why he’s a real threat: First, unlike other Canadian politicians, Trudeau understands social media. While his 155,000 Twitter followers are well below that of Prime Minister Stephen Harper (248,000), he uses Twitter like a Millennial.

He posts pictures, shares stories and recommends things to his network. He doesn’t use his Twitter account like an alternative press release platform. He gives his followers brief and rare access to his private life which builds trust — an attribute missing in politics today.

Keep reading…

Good Decisions Require Good Data.