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Vancouver Sun
Dec. 22, 2012

It’s 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn. It’s time to get ready for school or work – what do you do next? Get dressed? Take a shower? Brush your teeth?

Ninety per cent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco Connected World Technology Report.

There are 206 bones in the human body, and the smart-phone could plausibly be considered the 207th for Gen Y.

Two out of five said they “would feel anxious, like part of me is missing,” if they couldn’t use their smartphones to stay connected.

Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them.

Key findings of the report: . Nine of 10 respondents globally will get dressed, brush their teeth, and want to check their smartphones as part of the morning ritual for getting ready for school or work.

For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed and more responsive than any previous generation. . More than one in four Gen Y respondents (29 per cent) say they check their smart-phones so constantly that they lose count. Globally, one in five checks a smartphone for email, text and social media updates at least every 10 minutes. One-third of respondents check their smartphones at least once every 30 minutes.

Information technology professionals are even more connected. Almost one third of IT professionals stated they check their smartphones “continuously.” Forty per cent of IT professionals said they check their smartphones at least every 10 minutes.

The craving to stay connected means that the lines between work and social life/ family life are blurring.

Time is elastic: For Generation Y there are no clear markers between “the workday” and personal time – both blend and overlap throughout the day and night.

One in four (27 per cent) mainly use mobile applications for work.

In many parts of the world, smartphones now rival laptops as the single most desired device by 18 to 30 year-olds.

It is seen as the most versatile and the most compact. If they had to choose only one device, a third of the respondents preferred a smartphone, while slightly more than a third favoured laptops.

Smartphones have surpassed desktop computers as the preferred workplace device from a global perspective. Smart-phones were rated twice as popular as a desktop PC and three times as popular as a tablet.

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Good Decisions Require Good Data.