Connect with Perry!
In today’s world the stories we tell are more important than ever. They need to be more
compelling, more relevant, more frequent. They must compete with and cut through 24-hour
news cycles with fast scrawling chyrons, too many social media platforms to keep up with, and
a pace of life that only seems to get faster with each passing year.
I was lucky enough to work in Canadian politics for many years; for Ministers, Members ofParliament, on numerous election campaigns, and on a wide range of policy issues andinitiatives. It gave me a wealth of experience and insight into communications and publicpolicy, the people who shape it, and how people are shaped by it.
Since 2011 I’ve worked in public affairs communications and advertising, helping a diversity ofclients to tell their stories, in new and innovative ways. Sometimes to a niche audience,sometimes to millions of people across our country. I help clients figure out what success lookslike, who can help them achieve it, and how to inform, educate, persuade, impress, andastonish in order to make it happen.
At spark*advocacy — an Ottawa-based, boutique advertising agency specializing in publicaffairs communications and campaigns — we work with associations, coalitions, charities, non-governmental organizations, corporations and brands to help them to figure out how to tell theirstories, find their audiences, and work towards advancing their agendas.