Most leaders struggle to connect with and engage their audiences because they aren’t sure how they think, feel, and will react.
At Abacus Data, our research and intelligence platform deliver strategic insights so you can make better decisions, confidently.
Our mission is simple:
WE HELP PEOPLE MAKE THE RIGHT DECISIONS.
With offices in Toronto and Ottawa, our team conducts research for and provides strategic counsel to some of North America’s leading corporations and advocacy groups. We’re proud to deliver global research capacities with the attention to detail and focus of a boutique firm.
We have the capacity to conduct surveys, online and offline focus groups, elite and stakeholder consultations, build online research communities, and more. Our years of real-world data science experience translates into practical insights and actionable recommendations for our clients.
We value curiosity, integrity, hard work, and creativity. We also believe good research and strategic insights come from an intense focus on our clients, rigorous methods, and occasionally challenging conventional norms.
Equally as important, we aim to delight our clients by being timely, responsive, and advocating for their organizations.
Whether studying public opinion on a divisive issue, conducting consumer research on product and pricing design, or sizing markets, our team has the experience and energy to deliver deep insights on-time, on-budget, and with a creative perspective.
We are also one of Canada's most precise polling and research firms, having accurately forecasted the popular vote in the 2019 Canadian General Election.
Abacus Data is an accredited member of the Canadian Research Insights Council
