Abacus Data Bulletins are short analyses of public opinion data we collect. For more information or media interviews, contact David Coletto.
Earlier today, we released data from a comprehensive survey looking at how the COVID-19 epidemic has impacted Canadians’ state of mind.
Over the next few days, we will also dig deeper to explore how the COVID-19 outbreak is impacting specific groups of Canadians.
Given that we are close to the end of the month, and for many Canadians rent payments are coming due, exploring the views and perceptions of Canada’s renters seemed timely.
According to the 2016 census and Statistics Canada, 32% of Canadian households rent. 36% of our sample of Canadians 18+ rent their home so the numbers are in line and consistent.
Here’s a snapshot of what we found:
4 in 10 Canadian renters are worried about being able to pay their rent. 26% are really worried that they will be unable to pay their rent. Another 14% say they are somewhat worried. That means 4.3 million Canadians are worried about their ability to pay their rent.
Who are the anxious renters?
The data is quite clear: millions of Canadian renters are feeling anxious about their ability to pay their rent because of the COVID-19 epidemic. Among those employed, they report usually working on average 37.5 hours a week. But this week, the average dropped 55% to 16.7 hours.
Our survey was conducted online with 2,309 Canadians aged 18 and over from March 20 to 24, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The margin of error for a comparable probability-based random sample of the same size is +/- 2.1%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.
ABOUT ABACUS DATA
We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.
We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.
We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.
Contact us with any questions.
Find out more about how we can help your organization by downloading our corporate profile and service offering.
© 2021 Abacus Data. All rights reserved.