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May 30, 2013

Generation Y, also known as millennials, makes up 26 percent of the Canadian population and is widely regarded as one of the most coveted market segments. Millennials are tech savvy multi-taskers that value convenience and personalized service.

They’re also concerned about personal finance; Generation Y is more likely to feel there is more they need to know about savings and investment options as compared Generation X and Baby Boomers. Millennials are at crossroads: many remain unsure of where to turn for sound financial advice and money management options.

Credit unions (CUs) have a unique opportunity to engage with new generations and demonstrate the advantages they can offer members over big banks. Cummins Allison, the leading innovator and provider of coin, currency and check handling solutions, offers CUs tips on how they can attract and retain younger members.

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