Canadians mad at Trump tariffs; support retaliation. Millions want to do their own part.

By Bruce Anderson & David Coletto The decision by US President Donald Trump to impose tariffs on Canadian steel and aluminum has caught public attention in Canada in a way that few trade issues ever have – and Canadians are mad. 58% strongly oppose Mr. Trump’s action against Canada and another 21% oppose the US

New Poll: Canadians say plastics in oceans a problem and more action needed.

By Bruce Anderson In our latest national survey, we asked Canadians about a plastic garbage and oceans and waterways.  Our findings are these: One in three (36%) say it is one of the most important environmental issues today, and another 52% say it is one of many that concern them. More than 3 million people

Diplomatic, tolerant & ethical. How Canadians think the rest of the world sees our country.

By Bruce Anderson & David Coletto In our latest national survey, we asked Canadians questions about a range of international issues and perceptions. CANADA’S IMAGE ABROAD Canadians think the rest of the world sees our country is seen as tolerant (93%) diplomatic (93%) and ethical (88%). The large majority think our country is seen as

NL residents support Dwight Ball’s management of bullying allegations

By David Coletto & Tim Powers Earlier this year, we released polling that found Newfoundland and Labrador residents were feeling quite anxious about the future of the province. Almost half felt that life in the province has become worse over the past 10 years; about half described things in the province as pretty bad or

Millennial Month Wrap-up

By Devlyn Lalonde April has been a fun month for us here at Abacus. For the last 30 days we have been sharing our findings from Canada’s largest reoccurring study on Millennials, The Canadian Millennials Report. In our first week we learnt that housing affordability, access to good jobs, and student debt are the major

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it I highly recommend you check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came to your mind? Well, if you’ve been watching the news you probably thought of Facebook’s Mark Zuckerberg talking to the US Government House and Senate committees over allegations of misuse of user data. But once

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial

Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came up with to describe their offspring, the Millennial generation. Lazy, entitled, spotty employment, tech savvy, educated, these were the top five descriptions Millennials used to describe themselves! More than half (53%) of Millennials agree that

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be

Good decisions require good data.