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What Do Canadians Think of Canada’s Forest Products Sector?

By David Coletto Everyday, Canadians interact or use products produced by Canada’s forestry sector. Yet, despite this, few really understand how the sector works. That’s not surprising considering that more than 80% of Canadians live in or near a city, far from the managed forests that are the source of so many of the essential
What Do Canadians Think of Canada’s Forest Products Sector?

Do Canadians Still Watch Awards Shows?

By Michael Monopoli Final voting for the Oscars kicks off today (March 17, 2022) and runs for just six days before ending on the 22nd. As the 94th annual Academy Awards (scheduled for Sunday, March 27th) quickly approaches, we were eager to explore just how many Canadians will be tuning in. We conducted a national survey
Do Canadians Still Watch Awards Shows?

Canadian Support for Ukraine Assistance Growing in Light of Russian Invasion

By Ihor Korbabicz Canadians have been closely following Russia’s invasion of Ukraine, with 7 in 10 outright in support of Canadian assistance to Ukraine’s defense efforts today and only 1 in 10 opposed. This represents a significant shift from support recorded in January of this year. We also find a fairly clear consensus on Ukraine
Canadian Support for Ukraine Assistance Growing in Light of Russian Invasion

Conservative Leadership Campaign: Initial impressions of declared/potential candidates

By David Coletto We were in the field at the end of February (Feb 23-Mar 1) and asked Canadians their impression of four declared/possible Conservative Party leadership candidates. Jean Charest would start the race with higher name recognition than Poilievre and about similar favourables nationally (gen pop). Patrick Brown is much less known, especially outside
Conservative Leadership Campaign: Initial impressions of declared/potential candidates

Almost 80% Of Canadians Open to Owning an Electric Vehicle

In the latest round of survey work by Clean Energy Canada and Abacus Data, only 21% of Canadian adults think they “probably never will” own an electric vehicle.  At the other end of the spectrum, 19% (the equivalent of more than 5 million people) say they love the idea of owning one, and another 31%
Almost 80% Of Canadians Open to Owning an Electric Vehicle

Economic anxiety and public policy: A guide to understanding your audiences today for business, policy, and political leaders

By David Coletto I’ve been thinking a lot about the occupation/protests in Ottawa. Our team has done a lot of work examining public reactions to these protests and surrounding views on the pandemic and restrictions/protections. I have also been inspired by work and insights by colleagues and others to understand the dynamics of public opinion
Economic anxiety and public policy: A guide to understanding your audiences today for business, policy, and political leaders

Burnout Nation?

By Richard Jenkins, David Coletto & Oksana Kishchuk As 2021 came to an end, we were noticing that our colleagues, friends, clients, and family members were increasingly telling us they were feeling burned out. We wondered whether this was simply anecdotal, or more widespread, so we asked a series of questions of working Canadians about
Burnout Nation?

Emergency measures: Government approval holds as Liberals and Conservatives deadlocked

By Bruce Anderson & David Coletto We recently completed a national survey with a larger than normal sample size of 5,200 Canadian adults completed from February 17 to 22, 2022. Here is what we found: PUBLIC MOOD & GOVERNMENT APPROVAL The mood of the country is unchanged from our last reading, with 34% feeling the
Emergency measures: Government approval holds as Liberals and Conservatives deadlocked

One Quarter of Canadians Experiencing Deteriorating Relationships Due to a Difference of Opinion Regarding COVID-19

By: Michael Monopoli As our data from last week showed, the so-called freedom convoy has been a polarizing issue for Canadians. As tensions continue to run high here in Ottawa and elsewhere across the country, we wanted to dig deeper to explore how the pandemic and subsequent public health mandates have changed how we relate
One Quarter of Canadians Experiencing Deteriorating Relationships Due to a Difference of Opinion Regarding COVID-19

Voting intentions favour Liberals, but frustration is mounting across the country

By Bruce Anderson & David Coletto We completed a national survey of 1,500 Canadian adults from February 4 to 8, 2022. Here’s a snapshot of our findings. PUBLIC MOOD & GOVERNMENT APPROVAL The mood of the country has soured further since our last wave of research roughly a month ago. Today, 34% feel the country
Voting intentions favour Liberals, but frustration is mounting across the country
Good decisions require good data.