Facebook Pixel

Millennials Have Arrived: How Gen Y Shaped the 2015 Canadian Federal Election

June 21, 2016|
We all know the narrative about young people that we don’t vote. Article after article has been penned about Millennials’ political apathy. But that narrative may be about to change. New data from Elections Canada showed a nearly 20% bump in voter turnout from Canadians aged 18 to 24 from 2011 to 2015. The increase

“Thanks Mom and Dad!”: Housing market not accessible for Millennials without help of parents

June 15, 2016|
For Millennials living in Canada’s biggest cities, buying a home is looking farther and farther out of reach. With the price of housing sky rocketing, many Millennials are turning to their parents to help shoulder the financial burden. Experts from HomEquity Bank are reporting a marked upturn in parents who are inquiring about assisting their

Food Tourism draws Millennials to unlikely destination

June 13, 2016|
If you know anything about Millennials, you likely know about our love for food. Past generations have shown appreciation for cuisine sure, but Millennials take this to a whole new level. Indeed, entire communities of Millennials have developed around food culture, dubbing themselves “Foodies”. What does it mean to be a part of the “Foodie”

Bag it up: Millennials’ surprising shopping habits

June 10, 2016|
As the largest and most influential consumer group, Millennial shoppers have captured the imagination of the fashion industry. But as one new study shows, Millennial consumers buy one particular product in an unexpected way. Handbags, a product owned by most Millennial women, are subject to a long consideration process before purchase a new study suggests.

Forget the Bed Bugs: Millennials opt for a new kind of hostel

June 8, 2016|
As discussed in an earlier post, Canadian Millennials are opting to travel abroad rather than domestically. But where are they staying during their backpacking adventures? Ask any Millennial and they’ll all tell you the same thing – hostels! The more affordable counterpart to traditional hotels, hostels are distinguished by their communal facilities and younger guests.

Millennials and their emotional ties to coffee

June 6, 2016|
As Millennials, we have a reputation for being, shall we say, more sensitive than previous generations. A new study suggests this emotionality extends to everyday coffee purchases. Our Millennial love of coffee is well known- after all, Starbucks’ Pumpkin Spice Lattes are the undisputed trademark for an entire subset of Millennial women. However the study

DURING THE RAPTORS PLAYOFF RUN, WERE CANADIANS FOLLOWING THE NBA, NHL, or MLB MORE CLOSELY?

June 1, 2016|
With the Raptors’ exciting Eastern Conference run officially at a close, we asked Canadians how closely they were following a number of professional sports in mid-May. Here is what we found: 26% of Canadians at least somewhat closely followed the NHL playoffs, followed by 25% who were following the Blue Jays regular season. The Raptors’

Introducing The Canadian Millennial Report

June 1, 2016|
Abacus Data is pleased to offer Canada’s first comprehensive syndicated bi-annual study of Canadian Millennials – The Canadian Millennial Report. While previous studies focus on Canadian youth, our studies track this key generation over time; capturing changes in attitudes and behaviour by tracking responses to important issues. Click here to download the complete product sheet.

Need to Give Your Board a Boost? Add a Millennial

May 30, 2016|
Is your governance board struggling to understand your consumer base? Having trouble staying on top of the latest trends in tech and employment? One author suggests that the answer may be generational diversity. In an op-ed for Forbes, Avery Blank argues that adding  Millennials to governance boards can significantly benefit corporations. According to Blank, from a strategic planning

Why American Millennials Like Trump (And How Canadians are Different)

May 27, 2016|
A study published by the Harvard Institute of Politics is showing that a surprising number of millennials support US Presidential candidate, Donald Trump. The poll showed that 25% of people under 30 intend on voting for ‘the Donald’ if Hillary Clinton wins the Democratic nomination. However (as expected) Democratic nomination candidate, Bernie Sanders, remains the most
inFocus Podcast
Latest Videos

inFocus with David Coletto

Toggle Lights Toggle Full Window
Categories
Archives
Good decisions require good data.
Let's work together

Abacus Data Inc

Research + Insight

Menu

Connect

Contact

  • Phone : 1 888-757-1119
  • Email : info@abacusdata.ca
  • Head Office : 6-71 Bank Street, Ottawa, ON K1P 5N2
  • Toronto : 1002-365 Bloor Street East, Toronto, ON M4W 3L4

Français

© 2023 Abacus Data. All rights reserved.