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#Selfcare – The $10B industry Millennials made by accident

July 28, 2017|
  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the

Air France unveils new ‘Millennial’ airline

July 25, 2017|
  “Is this gluten-free?” the voice inquired from the seat behind me on a recent flight. “I’m on a gluten-free diet for the next 30 days so I just want to make sure there’s none in here.” The subject of discussion, a pack of peanuts, the answer to the gentleman’s question, ‘yes’. It was at

A tide to raise all boats: Millennials support Trudeau government as economic perceptions improve

July 21, 2017|
By: Devlyn Lalonde Its morning again in Canada and we would like to welcome you to the second edition of our series, The Millennial Vote. And if you happen to be one of the 183 Liberal MPs representing your constituents in the House of Commons, I’m going to feed some carbon neutral unicorn coal into the

We are not amused: How Millennials played “king” maker in UK General Election 2017

July 14, 2017|
Welcome to our new series The Millennial Vote. In this series we will look at how Millennials are voting in elections around the world. Today we will be looking at the UK general election which took place on June 8th, 2017. Some context, this “snap” election was called by Conservative Party Leader, Theresa May and

What the heck is a Xennial?

July 7, 2017|
The Xennial [Zen-ee-al]. You might have thought that us stats guys were busy recalibrating our regression models after Brexit and Donald Trump’s audacious electoral win—speaking of which, please consider donating to our crowd funder to aid broken and out-of-work statisticians 2016 has so crassly left washed upon the melancholic shores of societal dejection, they need

The Surprising Source Millennials are Turning to for Travel Money

July 20, 2016|
It’s no secret how much Millennials love to travel. In fact, one study found that 87% of Millennials saw travel as a very important aspect of their lifestyle, and 86% planned to travel the globe as much as possible in their life. However, Millennials face one major obstacle to making their wanderlust a reality- finances.

Significant Difference Between American and Canadian Millennials on Abortion, Suicide, and more

July 19, 2016|
Our latest nationwide survey included questions on what people consider to be morally acceptable or morally wrong. See our earlier releases here and here. Here’s a look at generational differences, particularly looking at Canadian Millennials (those born between 1980 and 2000). Here’s what we found: Generations largely agreed (within five percentage points) on: Birth Control

10/10: Millennials and our desire for feedback

July 5, 2016|
As has been oft-repeated, Millennials are as unique as employees as they are citizens or consumers. Our distinct upbringing and exposure to technology means we have unique needs in the workplace- needs our employers often fail to address. Of these needs, none are more prominent than our desire for feedback. Report after report, has demonstrated

#Remain: The Millennials on Brexit

June 24, 2016|
Well, the dust is still settling and people around the world are shocked to find that the has UK voted to leave the EU. While it will be some time until the official numbers are available, unofficial reports paint a picture of Brexit as a deep generational divide. A poll by YouGov showed that 64%

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

June 23, 2016|
As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally
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