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The rise of the millennials

By John A. Lahtinen Hartford Business They are confident, demanding, affluent, diverse, well-educated, passionate, socially-conscious and regard smartphones, Facebook and Twitter as routine ways of life rather than cutting-edge. They are the millennials, also known as Gen Y, and they now represent nearly half of the workforce — 80 million strong. Generally born in the late

Study: Most Gen Y drivers want to own hybrid cars

By Chris Woodyard, USA TODAY Six out of 10 Millennials say they would prefer to buy a hybrid or electric car over any of kind of car or truck. That finding in a new study from consultants Deloitte bodes well for automakers who are trying to get the public to consider electric cars. Hybrids hold an

What’s the Big Deal with Facebook?

This brief report explores the ways in which millennials use social media, and how that differs from other generations.  The scope is narrow, specifically dealing with Facebook use, but the message and the differences are clear.   Read the report: Open publication – Free publishing – More canada  

Forbes.com: Why Does Work Start At 9 A.M.?

Larissa Faw, Contributor January 19, 2012 I prefer to come into work a little earlier before our 9 a.m. start time in order to leave before 5 p.m. My boss has no problem with my hours, though an older female colleague apparently does. She regularly tells me that this “special” work schedule is damaging my

Ad Age: Five Things You Should Know About Advertising to Millennials

As many have long suspected, millennials really don’t respond to ads like their elders do, according to a new white paper from ComScore, based on nearly 1,000 TV tests and 35 digital advertising tests by its ARS copy testing group. Yet here’s the rub: Young people have always tuned out TV ads more than others,

13 Ways The Recession Has Changed How Millennials View Work

Aimee Groth and Vivan Giang, Business Insider Today’s young people have an entirely different view of work than their parents and grandparents. The boundaries between work and the rest of their lives are not as distinct, so Millennials expect more personal fulfillment from their day jobs. But Generation Y — defined loosely as those born

How Millennials can fit into a Boomer workplace

Francine Kopun Business Reporter Toronto Star, January 13, 2012 No one talks about the Generation Gap anymore. Kids like being with their Boomer parents. But the two generations don’t always fare so well in the workplace. Boomers think people entering the workplace today have grandiose expectations and a level of confidence that is bizarre, given

Millennial Gen Y and Facebook Study

By Dan Schawbel, Millennial Branding Millennial Branding Survey Reveals that Gen-Y is Connected to an Average of 16 Co-Workers on Facebook Young people are using Facebook for personal over professional reasons, yet they are ‘friending’ their coworkers. A new study by Millennial Branding, of 4 million Gen-Y Facebook profiles from Identified.com‘s database of 50 million,

Statistics Canada: Labour Force Survey

The latest release from the Statistics Canada Labour Force Survey shows the youth (15 – 24) unemployment rate at 14.1 in December, down 0.3 from the previous month. Following two months of declines, employment rose slightly in December, up 18,000. The unemployment rate edged up to 7.5% as more people participated in the labour market.

The care and feeding of Gen Y employees

By Sheldon Gordon, The Globe and Mail They’re called Generation Y, the millennials, the Net Generation or the Echo Boomers. They’re mostly younger than 30, and the children of baby boomers. And they’re not easy to stimulate and satisfy in the workplace. Neil Crawford, a human resources consultant with Aon Hewitt, says Gen Y employees
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