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A meatless revolution or a temporary fad?

What consumer attitudes tell us about potential shifts in consumer behaviour in Canada towards plant-based alternatives. By David Coletto, Oksana Kishchuk, and Megan Ross This past May, Beyond Meat Inc. started trading shares on the Nasdaq stock exchange. Its stock was initially priced at $25 USD and within a few months, it gained over 800%
A meatless revolution or a temporary fad?

Consumer Spotlight: Streaming Services in Canada

By Megan Ross With the recent launch of both Disney+ and Apple TV Plus, the streaming wars are heating up.  The market is saturated with all your favourite tv shows and movies accessible at the click of your mouse. It begs the question of whether there is enough room in the market or money in
Consumer Spotlight: Streaming Services in Canada

Millennials and the short-term rental market

By Shruti Sandhu Millennials and the Canadian Housing Market have been a subject of discussion for nearly a decade. Can they afford it? What will they buy? Where will they buy? When will they buy? These are all questions that reporters, realtors, and social scientists try and answer on a regular basis. Born between the

Electoral hopes need millennial votes

By Shruti Sandhu With Climate Change being one of the ballot box issues for the upcoming Federal Election, candidates would do well to recognize the importance climate change plays in the electoral calculus of Canada’s millennials. Candidates without a credible plan on climate change will find it difficult to gain the support of Canada’s largest
Electoral hopes need millennial votes

Share everything: How millennials turned the simple idea of sharing into a multi-billion dollar economy

By Devlyn Lalonde Yes, the Millennials have been and are going to turbo-charge the sharing economy and continue to throw our traditional economy into chaos. Let me explain… We will begin by dispelling some myths about the sharing economy. Firstly, people sharing things is not a new phenomenon. Humans have been formally sharing stakes in
Share everything: How millennials turned the simple idea of sharing into a multi-billion dollar economy

Where did the Millennials go? Millennials and membership

By Oksana Kishchuck Gone are the days of diligent church-going twenty-somethings, and after work drinks at the social club for the mid-career millennial employees. It’s apparent that millennials social lives are drastically different, and not just because of the high usage rates of social media apps such as SnapChat and Instagram used to communicate over
Where did the Millennials go? Millennials and membership

Rented dreams: The truth behind millennial home ownership

By Devlyn Lalonde 80% of millennials want to own a home. 80% is a staggering figure, especially when we are routinely told that millennials are a generation of perennial renters, opting to pay rent over paying down a mortgage. Now, the stereotype of the eternal renter is not unfairly painted, currently, only 27% of millennials
Rented dreams: The truth behind millennial home ownership

The Millennial Delusion

By Oksana Kishchuck In June of 2018, a study was released saying 54% of millennials expect to be a millionaire someday. For a generation that is riddled with student debt, heavily relies on their parent’s basements well into adulthood, and face increasing tuition rates and housing costs, that’s a lot of optimism. Many news outlets
The Millennial Delusion

Millennials and discount travel

By Callista Ryan Cheap Flights? Hold my Wallet! If there’s one thing that’s the bane of any Canadian’s existence, it’s domestic travel. Yes, living in a geographically large country with a small population within it makes travel more expensive. Yet, that doesn’t mean Canadians, especially Canadian millennials will accept it. Canadian infrastructure on domestic travel

Another Youthquake?

Exploring the concerns, priorities, and political engagement of Canadian youth aged 15 to 30. On behalf of 10 national youth-serving organizations, Abacus Data conducted a national public opinion survey of a representative sample of 1,000 youth aged 15 to 30. Our study found several key issues of concern among youth, and dissatisfaction with the way
Another Youthquake?
Good decisions require good data.