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Adulthood begins later than it used to

PEW SOCIAL & DEMOGRAPHIC TRENDS www.pewsocialtrends.org In a 1993 Newsweek poll, 80% of parents with young children said children should be financially independent from their parents by the age of 22. Today, only 67% of parents hold that view. Three-in-ten (31%) of today’s parents say children shouldn’t have to be on their own financially until

National Study Quantifies the “Sharing Economy” Movement

The Sharing Economy movement has gone mainstream.  According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue. The data confirms both the health of the trend and the need for

Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online

Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52 percent), and shoppers ages 45-49 are purchasing more food and beverage products online (29 percent) than any other age group. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer

Millennial women likely to influence others’ purchase decisions on websites, social networks

A report from Fleishman-Hillard and Hearst (Jan. 24, 2012) found that Millennial women are ideal brand advocates, as they are likely to broadcast positive shopping experiences they have across the web. Moreover, internet marketers must remember the growth of forums for user-generated content places an especially high premium on good service, since Millennial women are likely

The Problems of Life in Bubble Wrap

JANUARY 31, 2012 BY STEVEN ZHANG The Cornell Daily Sun It’s been said time and time again that children, so delicate, are our most precious resources. But that notion may have been applied a bit too gratuitously to our generation. Of all the labels that have been pinned on us — the Millennials, the Facebook

Are you ready for us?

Who are the Millennials?  David and Jaime explain what all the fuss is about.  Download the paper and find out more.

Millennials Remain Difficult to Reach

By Laurie Sullivan mediapost.com Published Jan 24, 2012 Digital ads will become more creative in 2012 to motivate a generation often characterized as “stimulation junkies,” as marketers focus on capturing 79 million U.S. consumers born between 1981 and 2000. Millennials can multitask better than other generations, combining social media with online entertainment, video chatting, homework, and

Todays Business Leaders: How are Millennials Different?

Business:Society – Millennial Survey 2011 Deloitte.com The members of the Millennial generation represent the future of cultural, economic, political, and social life as well as the future of business – they are our future leaders, consumers, agents of change, and hold the key to global prosperity. Restoring and enhancing the reputational capital of business therefore

Millennials without ladder to success

Millennials are growing up without the ladder to success LISA CURTIS Forbes.com Published Wednesday, Jan. 25, 2012 6:00AM There used to be a ladder to success. It was the college–good job–marriage–house–family–cushy retirement. Sure, not everyone made it – there were a few broken rungs near the bottom – but that was the guiding light to the

The Millennials? So What?

Your business will be shaped by whether or not at least some of the 9 million Millennials buy your products or services.  Find out how we can help.
Good decisions require good data.