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Canadian Millennials and Gambling

In our national survey conducted in November 2011, we asked Canadians whether or not they have ever gambled online, the chart below represents the percentage of each generation who said “yes”. Millennials and Generation X’ers (ages 31-44) were much more likely to have gambled online, 15% and 14% respectively, compared to the baby boomers (8%)

Why Tim Hortons and McDonald’s love go-go Gen Ys

The Toronto Star Published On Mon Apr 16 2012 By: Francine Kopun More Canadians – especially Gen Y, or Millennials – are grabbing breakfast on the go, according to research from The NPD Group Inc. People aged 19-35 skip the family kitchen at breakfast and rely on quick-service-restaurants (QSRs) like McDonald’s and Tim Hortons to

Gen Y on the move: Why Canadian young people leave home for work

By Alyshah Hasham Toronto Star About 100,000 people left Ontario between 2003 and 2010 and about half of them are young people, he says. The rates of interprovincial migration are five to 10 times higher for people between 20 and 30 than for people who are 40 to 50. Migration is also extremely susceptible to

Jobless Gen Y: Young, unemployed and giving up hope

Alyshah Hasham Staff Reporter Toronto Star “Set the bar low,” is the advice Ron Sly would give himself a year and a half ago, when he started looking for work in Toronto. But back then it was a city of opportunity, where he’d get a stable job and become upwardly mobile. Instead the 26-year-old, armed

As Charity and Fraud Move Online, Survey Finds Canadians Risk

A new survey commissioned by CanadaHelps.org and Capital One Canada, as part of Fraud Awareness Month, found that 45% of millennials (aged 18-34 years) are taking no steps to ensure a charity is legitimate before making a donation, and more than half (52%) are spontaneous, “on the fly” donors. This kind of behaviour puts millenials

Leadership in the Millennial Generation?

By Shannon Kellogg Huffington Post Blog Much of the media coverage of millennials — those individuals born between 1977 and 1998 — is about how to lead millennials, how to teach millennials, and generally how to navigate and wrangle this new breed. I remember the first time I really heard about millennials, I was preparing

18- to 34-year-olds Are Now ‘Generation C’

By ZOE FOX Mashable Published February 23, 2012 It’s hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: “Generation C.” The C stands for “connected,” and the group comprises Americans between 18 and 34 — who

Adulthood begins later than it used to

PEW SOCIAL & DEMOGRAPHIC TRENDS www.pewsocialtrends.org In a 1993 Newsweek poll, 80% of parents with young children said children should be financially independent from their parents by the age of 22. Today, only 67% of parents hold that view. Three-in-ten (31%) of today’s parents say children shouldn’t have to be on their own financially until

National Study Quantifies the “Sharing Economy” Movement

The Sharing Economy movement has gone mainstream.  According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue. The data confirms both the health of the trend and the need for

Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online

Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52 percent), and shoppers ages 45-49 are purchasing more food and beverage products online (29 percent) than any other age group. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer
Good decisions require good data.