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As Charity and Fraud Move Online, Survey Finds Canadians Risk

A new survey commissioned by CanadaHelps.org and Capital One Canada, as part of Fraud Awareness Month, found that 45% of millennials (aged 18-34 years) are taking no steps to ensure a charity is legitimate before making a donation, and more than half (52%) are spontaneous, “on the fly” donors. This kind of behaviour puts millenials

Leadership in the Millennial Generation?

By Shannon Kellogg Huffington Post Blog Much of the media coverage of millennials — those individuals born between 1977 and 1998 — is about how to lead millennials, how to teach millennials, and generally how to navigate and wrangle this new breed. I remember the first time I really heard about millennials, I was preparing

18- to 34-year-olds Are Now ‘Generation C’

By ZOE FOX Mashable Published February 23, 2012 It’s hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: “Generation C.” The C stands for “connected,” and the group comprises Americans between 18 and 34 — who

Adulthood begins later than it used to

PEW SOCIAL & DEMOGRAPHIC TRENDS www.pewsocialtrends.org In a 1993 Newsweek poll, 80% of parents with young children said children should be financially independent from their parents by the age of 22. Today, only 67% of parents hold that view. Three-in-ten (31%) of today’s parents say children shouldn’t have to be on their own financially until

National Study Quantifies the “Sharing Economy” Movement

The Sharing Economy movement has gone mainstream.  According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue. The data confirms both the health of the trend and the need for

Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online

Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52 percent), and shoppers ages 45-49 are purchasing more food and beverage products online (29 percent) than any other age group. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer

Millennial women likely to influence others’ purchase decisions on websites, social networks

A report from Fleishman-Hillard and Hearst (Jan. 24, 2012) found that Millennial women are ideal brand advocates, as they are likely to broadcast positive shopping experiences they have across the web. Moreover, internet marketers must remember the growth of forums for user-generated content places an especially high premium on good service, since Millennial women are likely

The Problems of Life in Bubble Wrap

JANUARY 31, 2012 BY STEVEN ZHANG The Cornell Daily Sun It’s been said time and time again that children, so delicate, are our most precious resources. But that notion may have been applied a bit too gratuitously to our generation. Of all the labels that have been pinned on us — the Millennials, the Facebook

Are you ready for us?

Who are the Millennials?  David and Jaime explain what all the fuss is about.  Download the paper and find out more.

Millennials Remain Difficult to Reach

By Laurie Sullivan mediapost.com Published Jan 24, 2012 Digital ads will become more creative in 2012 to motivate a generation often characterized as “stimulation junkies,” as marketers focus on capturing 79 million U.S. consumers born between 1981 and 2000. Millennials can multitask better than other generations, combining social media with online entertainment, video chatting, homework, and
Good decisions require good data.