Carmakers struggle to get Gen Y behind the wheel

Boomers continue their love affair with the car while the industry ponders how to get their tech-driven kids on the bandwagon. By: Lisa Wright Business Reporter, Published on Thu Oct 10 2013 Toronto Star The president of Toyota Motor Corp. is perplexed by boys who don’t have a vehicle and think they can pick up girls these days.

Study: Millennial Parents Just Like Those From Previous Generations

Practicality and Frugality Become Key Once Baby Is Born Maureen Morrison Published: October 03, 2013 Millennials have been discussed ad nauseum as being a generation different from its predecessors — one that’s entitled, tech-savvy, style-driven, health-conscious and unattached. But one new study suggests that not only are those designations misleading, they’re downright false, especially for the

Amid Riots in Sudan, These Millennials Are Becoming a Powerful Force

This afternoon, Sudan’s government shut off the internet, amid a third day of protests against the government. The country has seen fleeting protests since the start of uprisings in 2011, often times sparking rumors of its very own “Arab Spring.” The grassroots protests are happening in neighborhoods all over Khartoum, the nation’s capital. The protests have come at

How to talk to Millennials: A guide for Baby Boomers

By Susan Reimer Beverly Jones was my life coach before she was anybody else’s life coach. Back at Ohio University, she was a young administrator and I was a reporter on the student newspaper, The Post. We were the rare woman in our jobs, and she talked me in off the ledge many times. Bev went

For Politicians, Millennials Prove Hard To Pin Down

The emerging generation of politically active young Americans is shattering traditional notions of party affiliation and ideology in general. By Trisha Marczak | September 26, 2013 The emerging generation of millennials is shifting into a political power unlike those who have gone before, representing a new wave of Americans who no longer fit neatly into either major political

Are things as bad for Millennials than in the past?

David joined Steve Paikin on The Agenda to discuss whether things are really worse for Millennials than for other generations. In the decision, he cited findings from an Abacus Data survey on Millennials.  You can find the results here. He also cited the results of a study published by the Toronto Star in 2007 on

The Outsiders: How Can Millennials Change Washington If They Hate It?

By: Ron Fournier The Atlantic Aug 26, 2013 Forget what you’ve read about the “Me, Me, Me Generation.” Here are four things you probably don’t know about the 95 million Americans born between 1982 and 2003: Millennials, in general, are fiercely committed to community service. They don’t see politics or government as a way to

How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles

Why paying millennials by the hour is a mistake

By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened

How Small Businesses Can Build A Relationship With Millennial Customers

By John Mason, General Manager of IBM‘s Midmarket Business Forbes Aug. 12, 2013 By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history. This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share

Good decisions require good data.