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CTV News: Millennial Moms more relaxed

April 28, 2014|
Abacus Data CEO David Coletto appeared on CTV News Network to discuss how Millennials are changing the nature of parenthood. Watch the clip here: http://www.ctvnews.ca/video?clipId=352239&binId=1.810401&playlistPageNum=1  

Gen Y and Millennial moms having more kids and abandoning helicopter parenting

April 25, 2014|
Sarah Boesveld | April 24, 2014 | Last Updated: Apr 24 7:42 PM ET A new generation of laid-back mothers is rewriting the playbook on parenting, ditching the hands-on helicoptering of older mothers and even aspiring to have larger families than their predecessors, according to a Canadian survey published Thursday. The findings of BabyCenter’s Canadian Millennial Mom Report show

Why advertisers are getting millennial men all wrong…

April 23, 2014|
Dante Atkins theguardian.com, Sunday 20 April 2014 16.00 BST Ah, millennials. In some circles, we’re known as the generation that wants a trophy just for showing up. The youngsters who expect work without reward. The narcissists who want to move back in with mom and dad because we’re just too lazy and expectant to actually find

Slow start, shaky future for millennials

March 16, 2014|
Dan Horn, The Cincinnati Enquirer6:04 a.m. EDT March 16, 2014 CINCINNATI — A swipe through her phone’s personal finance app tells Jessica Sebastian all she needs to know about retirement. Seven more years to pay off $44,000 in student loans. At least a few years to get out from under $20,000 in credit card debt.

Broadbent Institute: Poll shows deep unease among Millennials and Boomers

March 16, 2014|
A poll conducted by Abacus Data for the Broadbent Institute shows deep unease with economic policies tilted more to the needs of corporations than citizens. The institute asked 983 Canadians aged 20-30 who are in the job market—millennials—and 1,064 people aged 50-65—boomers—who have at least one child aged 20 or older. Download the full report

Sorry Banks, Millennials Hate You.

March 9, 2014|
BY ALICE TRUONG When Scratch polled 10,000 millennials to find out which industry was most prime for disruption, the results were clear: Not only did banks make up four of their top 10 most hated brands, but millennials increasingly viewed these financial institutions as irrelevant. The three-year study from Scratch, an in-house unit of Viacom that consults with

Why Craft Beer is ‘The One’

December 13, 2013|
This week I’m working on posts to respond to a question posed by reader Briana, who took interest in my (now ongoing) series about the cross section of craft beer and Millennials, who range from 18 to 33. Mainly, she was curious about whether or not young drinkers have an affinity for buying cheaper beer

On Pay Gap, Millennial Women Near Parity – For Now

December 13, 2013|
A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.

Millennials want to be the boss; boomers don’t

December 13, 2013|
When General Motors GM +0.67%   this week named Mary Barra, 51, its next CEO, it cracked a century-old glass ceiling. Perhaps more surprising, however: Most workers of Barra’s generation claim they don’t want to be boss, a new survey finds. Just 32% of men ages 49 to 67 and 21% of women in that age group say they

Millennials Look to Friends to Determine Their Spending Habits

November 7, 2013|
A new survey from the American Institute of CPAs and the Ad Council shows that millennials reference their friends’ spending habits to determine how to spend their money. An astounding 78% of the 25-to-34-year-olds surveyed follow that philosophy. Nearly two-thirds of millennials say they want to live and dress like their friends, and a similar number want
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