The Wearable Revolution: Millennials are leading the wearable movement
By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it I highly recommend you check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestylesDigital Halos: The next generation of social license
By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came to your mind? Well, if you’ve been watching the news you probably thought of Facebook’s Mark Zuckerberg talking to the US Government House and Senate committees over allegations of misuse of user data. But onceGenerational change in the marketplace: A question of loyalty
By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial
Millennials – a unified tribe or disjointed mob: Millennial Self-Identity
By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came up with to describe their offspring, the Millennial generation. Lazy, entitled, spotty employment, tech savvy, educated, these were the top five descriptions Millennials used to describe themselves! More than half (53%) of Millennials agree thatTalking about my generation: Why a generational lens can help explain and anticipate behaviour
By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be
Analysis: Carbon pricing can stand a little more help from its friends
By Bruce Anderson The political debate about climate change has become highly charged by the advocacy of those least concerned about climate change and those most convinced of the urgency of the problem. But while the charges and counter-charges among these small subsets of the population rage, Canadians, for the most part, won’t align either
Youthquake? Public attitudes to youth civic engagement in Canada
Canadians believe youth are unprepared to be active civic leaders in their community, but most think they should have more influence on government decisions. By David Coletto As American youth mobilize and engage to change policy around gun control in the United States, Canadians have doubts about how prepared Canadian youth are to do the
Is BC really polarized over Kinder Morgan Trans Mountain?
By Bruce Anderson & David Coletto The Kinder Morgan pipeline expansion project is one of the most hotly debated issues in Canadian politics in years. It would be easy to surmise that public opinion is deeply divided, and firmly entrenched. But our most recent poll of BC adults on this topic tells a somewhat different
Liberal support sags as PM’s image softens. His India trip hurt.
By Bruce Anderson & David Coletto The results of our latest survey (February 23rd to March 4th, sample of 4,023 across Canada) reveals that the Liberal Party has seen its support drop to 36%, the lowest we have measured since the election in 2015. The Conservatives are close behind with 33% followed by the NDP
The Path to 2019: Women and the Liberal Vote
By David Coletto Tomorrow, Finance Minister Bill Morneau will deliver the Liberal government’s third budget. It is reportedly going to focus on improving the economic success of women and promoting gender equality. There are important policy reasons for this focus. But political ones as well. Consider these three stats: Women made up 52.4% of the
