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November 28, 2013

Bruce_Anderson

Abacus Data announced today that Bruce Anderson, one of Canada’s most respected pollsters, will be joining the firm as Chairman on December 1st.

“This is great news for Abacus Data,” said the company’s Managing Partner Tim Powers, who is also vice-chair of Summa Strategies. “Bruce has a stellar national reputation and he’s always looking for ways to push the boundaries for his clients in an industry not known for innovation. That’s a perfect fit with our corporate culture.”

Founded in 2010, Abacus Data quickly established itself as a leader in public opinion research. With its commitment to transparency and by applying the latest statistical techniques, Abacus accurately forecasted the results of the 2011 Federal Election, the last provincial election in Ontario and the most recent vote in Nova Scotia.  It continues to combine reliable methodologies with fresh insight to get the best results for their clients.

“We’ve had a great deal of success over the last three years and Bruce’s decision to come on board confirms that Abacus is on the right track,” said CEO David Coletto.  “More importantly, Bruce will take an active role in growing our business and will put his vast experience to work for our clients.”

Along with his new role as Chairman of Abacus Data, Bruce Anderson will continue as a partner with i2 Ideas and Issues Advertising (www.i2advertising.ca) as well as a regular member of CBC The National’s “At Issue Panel” and a featured online contributor with the Globe and Mail.

“I’ve had an opportunity to work on a number of projects with David Coletto and Abacus.  David is a very impressive professional with the integrity, work ethic, and creativity to be a leader in Canadian market research for decades to come. The company is dedicated to customer service and is willing to challenge convention to get things right,” concluded Anderson.  “This rare combination is why I’m excited by the opportunity and look forward to what we will accomplish together.”

Find out more about Bruce Anderson and the Abacus Data team

Good Decisions Require Good Data.