Abacus Data Partners with Canada’s Forest Trust Corporation to Launch Canadian Climate Action Initiative
November 26, 2024
Abacus Data is proud to announce the planting of a Smart Forest™ in partnership with Canada’s Forest Trust Corporation (CFTC). This initiative represents a significant step towards addressing one of the top concerns for Canadians: climate change. Together with CFTC, they are supporting the planting of diverse tree species and protecting them in one of Canada’s most impactful nature-based climate solutions—Smart Forests™. Designed for long-term sustainability, this partnership promotes the need for nature-based solutions in future-thinking businesses and organizations across the country.
Key Highlights of the Abacus Data Smart Forest™ Stewardship:
Initial Planting of 2,000 Trees: Abacus and CFTC are planting 2,000 trees – spanning an area equal to the size of 24 House of Commons Chambers – with plans for consistent annual growth through a program that will engage clients in supporting forests.
Significant Carbon Capture: The initial Smart Forest™ is projected to capture around 280,000 kg of carbon over its lifetime—equivalent to approximately 2,135 flights between Ottawa and Toronto.
Boosting Biodiversity and the Economy: This forest will enhance biodiversity through the planting of diverse tree species, the creation of new healthy habitats, and the creation of jobs, supporting the Canadian economy.
Confronting Climate Anxiety: A recent poll by Abacus and CFTC indicates that 12 million Canadians experience climate anxiety. This collaboration underscores their commitment to addressing climate concerns alongside the growing health and safety risks from climate change. The Abacus Data Smart Forest™ exemplifies their dedication to organizational values and meaningful impact.
The Abacus Data Smart Forest™ is planted to have a lasting impact. “Together, we’re supporting nature and promoting the many benefits that a Smart Forest™ brings to the planet, people, and our collective prosperity,” said David Coletto, Founder and CEO of Abacus Data. “This partnership addresses the growing climate concerns of Canadians and demonstrates our commitment to meaningful action.”
Gary Zed, Founder and CEO of CFTC added, “Abacus Data is a leading business in Canada, recognizing the necessity of collective investments in our planet to achieve tangible, long-term impact. We applaud their commitment and look forward to implementing innovative solutions to elevate the growth and impact of their forest.”
Businesses are encouraged to join Abacus in this mission to support the planet through the Smart Forest™ Stewardship plan, contributing to a sustainable future for generations to come.
ABOUT CANADA’S FOREST TRUST CORPORATION (CFTC)
Canada’s Forest Trust Corporation (CFTC) is a social enterprise committed to delivering an innovative nature-based climate solution to address our environmental commitments and demonstrate tangible impact by building and protecting Smart Forests™. Its solution offers a strategic approach to carbon storage and biodiversity enhancement, aligning with sustainability goals and reporting requirements.
ABOUT ABACUS DATA
We are Canada’s most sought-after, influential, and impactful polling and market research firm. We are hired by many of North America’s most respected and influential brands and organizations.
We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail, and exceptional value.
And we are growing throughout all parts of Canada and the United States and have capacity for new clients who want high quality research insights with enlightened hospitality.
Our record speaks for itself: we were one of the most accurate pollsters conducting research during the 2021 Canadian election following up on our outstanding record in the 2019, 2015, and 2011 federal elections.
Contact us with any questions.
Find out more about how we can help your organization by downloading our corporate profile and service offering.