Abacus Data expands into Halifax as Kelly Bennett joins the team as Vice President & Atlantic Canada Lead
November 2, 2024
We are excited to announce that Abacus Data is expanding into Atlantic Canada and adding a Bluenoser to the team, Kelly Bennett.
Kelly is joining our team as Vice President & Atlantic Lead, bringing almost fifteen years of experience living and working in Atlantic Canada to our company.
Before joining us, Kelly led the Government of Nova Scotia’s public opinion research program. She also worked as provincial spokesperson and communications advisor, serving under three Premiers.
Abacus Data’s expansion into Atlantic Canada brings us back to our roots and increases our national footprint. Little known fact: Abacus started in New Brunswick! The company was registered in New Brunswick in 2009.
In case you haven’t heard… Atlantic Canada is growing at a remarkable rate. Thousands of new people are moving to Halifax, Moncton and Charlottetown, with early pandemic trends not letting up. In Sydney, Fredericton and St. John’s, there are also signs of positive growth everywhere you look.
“I love what’s happening in Atlantic Canada,” says David Coletto, Chair and CEO of Abacus Data. “When I visit the region, there’s an energy that I don’t feel in many other places. With this growth comes new opportunities which is why I’m excited to grow and invest in the region, establish a permanent footprint, and recruit someone with as much experience and talent as Kelly Bennett.”
Abacus Data will be offering the quality, depth, and national experience our team has to existing and new clients in Atlantic Canada. Our approach is rooted in a hospitality mindset with a curiosity and fiercely independent approach that has made us the most influential, sought-after, and impactful polling and market research company in Canada.
Clients in Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador can expect the depth, perspective, and approach that our clients across Canada and North America have come to count on.
We are proud to work with clients like Google, WestJet, the Government of Canada, the Government of Nova Scotia, Scouts Canada, HOOPP (Healthcare of Ontario Pension Plan), the Canadian Medical Association, the Federation of Canadian Municipalities, Dairy Farmers of Canada, the Canadian Real Estate Association, Mattamy Homes, the National Union of Public and General Employees, BC Council of Forest Industries, the Saskatchewan Urban Municipalities Association, the Construction Association of Nova Scotia, and Food, Health, and Consumer Products of Canada.
“What David has built with Abacus Data is very special,” says Kelly Bennett, Vice President & Atlantic Lead. “David and his team work harder and faster than everybody else. They ask the right questions. They are deeply curious. They are future oriented. They are optimistic. And when the project is done, you’ll want to spend more time with them. Trust me, I did!”
In the weeks and months ahead, we look forward to showing Atlantic Canadians exactly who we are and how we can help.
Starting today, we are thrilled to be releasing insights from our first poll related to the provincial election in Nova Scotia. Expect to see thoughtful and in-depth analysis about what Nova Scotians are thinking and feeling as they make a big decision on November 26 about who will lead their province into the future.
The results from our first Nova Scotia election poll are available here.
And whether you’re reading this message in Atlantic Canada or anywhere else in the country, please reach out to us for more information and to explore how we can leverage our data and insights to help you make better decisions.
Contact information:
Kelly Bennett, Vice President & Atlantic Lead
kelly@abacusdata.ca
David Coletto, founder, Chair & CEO
david@abacusdata.ca
Our Atlantic Canadian headquarters will be located at:
Abacus Data Inc.
1741 Lower Water Street, Suite 216
Halifax, NS B3J 0J2
