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About Abacus
We do things differently.

Helping our clients respond to generational change and technological disruption is what we do.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

Work with us

We are thoughtful, curious, fast, and friendly.

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Who's Cited Our Work

CBC
The Globe and Mail
Bloomberg
BBC
Huffington Post
CTV
New York Times
Chatelaine

Our Services

Market Research

Understand changing market preferences, attitudes, and behaviour through surveys, focus groups, and one-on-one interviews.

Data Analytics

Advanced data analytics, segmentation, modeling, and research design.

Strategic Advice

Deliver top flight strategic advice that is thoughtful and based on a deep understanding of our clients and their issues.

Content Creation

Create content that engages audiences, tells a story, and demonstrates how audiences view issues, ideas, and brands.

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Abacus Data

Our Products

The Great Reset: Making decisions in a post-COVID world

National Omnibus Survey

Canadian Millennials Report
We've interviewed 473912
Canadians since 2010.

Our Latest Research

WE Controversy undermines Liberal support and confidence in Morneau & Trudeau
WE Controversy undermines Liberal support and confidence in Morneau & Trudeau
July 30, 2020 | , , ,
WE Controversy takes a bite out of Liberal support and the PM’s image too.
WE Controversy takes a bite out of Liberal support and the PM’s image too.
July 20, 2020 | , , ,
Crowded Out: What Canada’s professional musicians say the impact of the pandemic has been on their lives, art, and, work.
Crowded Out: What Canada’s professional musicians say the impact of the pandemic has been on their lives, art, and, work.
July 16, 2020 | , , ,

The Abacus Millennials Practice

Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
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How a home internet connection is helping Canadians get through the COVID-19 pandemic
April 24, 2020 | , , , ,
How a home internet connection is helping Canadians get through the COVID-19 pandemic
Canadians recognize that regional wireless competitors have helped to reduce prices and believe further competition will reduce prices even more.
February 12, 2020 | , , ,
Canadians recognize that regional wireless competitors have helped to reduce prices and believe further competition will reduce prices even more.
A Premier Ford Reset? Public yet to clue in as negatives hold steady
December 23, 2019 | , , , ,
A Premier Ford Reset? Public yet to clue in as negatives hold steady
Abacus Data

Who We've Worked With

TD Bank
Google
BCC
Cannabis
CBA
Esso
CBC
Nat Union
CPA
LCBO
Teck
Nav
Shaw
ACPA
Trucking
CN
CREA
FCM
HBC
Syncrude
What can Abacus do for you?
Let's talk.

Abacus Data Inc

Research + Insight

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Contact

  • Phone : 1 888-757-1119
  • Email : info@abacusdata.ca
  • Address : 6-71 Bank Street, Ottawa, ON K1P 5N2

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