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About Abacus
We do things differently.

The world is changing rapidly.

Helping our clients respond to generational change and technological disruption is what we do.

Delivering strategic insights, compelling content, and accurate data through our research and intelligence platform is how we do it.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

Work with us

10 years of good data helping clients make better decisions

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Who's Cited Our Work

CBC
The Globe and Mail
Bloomberg
BBC
Huffington Post
CTV
New York Times
Chatelaine

Our Services

Market Research

Understand changing market preferences, attitudes, and behaviour through surveys, focus groups, and one-on-one interviews.

Data Analytics

Advanced data analytics, segmentation, modeling, and research design.

Strategic Advice

Deliver top flight strategic advice that is thoughtful and based on a deep understanding of our clients and their issues.

Content Creation

Create content that engages audiences, tells a story, and demonstrates how audiences view issues, ideas, and brands.

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Abacus Data

Our Products

The Great Reset: Making decisions in a post-COVID world

National Omnibus Survey

Canadian Millennials Report
We've interviewed 1737103
Canadians since 2010.

Our Latest Research

Liberals lead by 6 nationally, as COVID-19 gains as top issue
Liberals lead by 6 nationally, as COVID-19 gains as top issue
November 28, 2020 | , , ,
International Day for the Elimination of Violence Against Women: Canadians Concerned about COVID-19 Impacts
International Day for the Elimination of Violence Against Women: Canadians Concerned about COVID-19 Impacts
November 26, 2020 | , ,
Wealth tax? Canadians like the idea.
Wealth tax? Canadians like the idea.
November 19, 2020 | , ,

The Abacus Millennials Practice

Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
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COVID-19 & Canadian Youth: Impacts, Perspectives and The Recovery
November 17, 2020 | , , ,
COVID-19 & Canadian Youth: Impacts, Perspectives and The Recovery
How a home internet connection is helping Canadians get through the COVID-19 pandemic
April 24, 2020 | , , , ,
How a home internet connection is helping Canadians get through the COVID-19 pandemic
Canadians recognize that regional wireless competitors have helped to reduce prices and believe further competition will reduce prices even more.
February 12, 2020 | , , ,
Canadians recognize that regional wireless competitors have helped to reduce prices and believe further competition will reduce prices even more.
Abacus Data

Who We've Worked With

TD Bank
Google
BCC
Cannabis
CBA
Esso
CBC
Nat Union
CPA
LCBO
Teck
Nav
Shaw
ACPA
Trucking
CN
CREA
FCM
HBC
Syncrude
What can Abacus do for you?
Let's talk.

Abacus Data Inc

Research + Insight

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Contact

  • Phone : 1 888-757-1119
  • Email : info@abacusdata.ca
  • Address : 6-71 Bank Street, Ottawa, ON K1P 5N2

© 2020 Abacus Data. All rights reserved.