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Helping our clients respond to generational and technological disruption is WHAT WE DO.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

Sure, we do surveys (intercept, mail, telephone and online) and we also do focus groups, but ask our clients what we do and you’ll quickly understand that we provide much more.

As a boutique, full-service market research and strategy firm, our success is driven by the strong relationships we have with our clients and the quality of service we delivery. Our size means we are more dynamic and innovative than large firms and our principal researchers play an active role in all the projects we complete. We are curious, throughtful, fast, and friendly.

Here is a sample of organizations and brands who work with us:

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The web’s best resource for all things Millennials.

We also operate There you’ll find additional insights, commentary, and resources on Canada’s largest market – Millennials (those born between 1980 and 2000).


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