Canadian Millennials Research Practice
Are you ready for us, the Canadian Millennials?
Our business is designed to help businesses, policy makers, and anyone else to be ready and succeed because they have engaged Millennials at their level with researchers and strategists who understand them and relate to them. Let the work begin!
Visit our Canadian Millennials website - www.canadianmillennials.ca
Millennials are one of the most difficult groups to engage in research projects because they are highly mobile and less likely to participate in research studies. Yet, they are the emerging market as consumers, employees and citizens and therefore critical to the success of many brands, corporations, governments, and advocacy groups.
Abacus Data’s Millennial team are all members of this generation.
This is the advantage we bring to the work we do for our clients. Because we are Millennials, we ask questions that Millennials understand and interpret answers in the right way.
Instead of non-Millennial researchers looking at our generation from the outside, we bring a perspective from inside the generation.
Using the latest technology coupled with tested research methodologies, our team has developed methods to recruit and engage young Canadians in all types of research. This lets us help our clients understand how they react to different events, products, or services.
Through qualitative and quantitative methods we aim to help inform strategy development, product design, and communications.
We are NOT all the same
While Millennials as a generation have a lot in common we have found that there are differences that set some Millennial apart from others. This variation has consequences on Millennial behaviour and attitudes whether it is at work, in the store (or online store), or in the voting booth.
Using a proprietary model, our Millennial research team identified 14 character and personality traits that we believe best differentiate our peers. Using these traits we performed cluster analysis and produced six unique Canadian Millennial segments or groups that share similar personalities, outlooks, and traits.
These segments inform the research we do when looking at this generation and they help us explain many of the differences we find in Millennial consumer behaviour or workplace expectations, as well as the way Canadian Millennials interact with each other and consume and exchange information.
Contact our team today and let us know how we can help.
Abacus Original Research of Interest:Facebook use in CanadaAbacus Data research cited in MTV Canada News |
