Litigation Support
Survey data and research analysis can provide critical litigation support. Cases often turn on the reliability and credibility of expert opinion with respect to survey and research data.
Surveys and Research
Any survey carried out in support of litigation must be prepared with cross-examination in mind. As such, expert research must be carried out with the utmost concern for clarity, focus, and accuracy. Abacus Data applies rigorous standards and careful analysis to every aspect of litigation support, designing erudite, courtroom-ready reports.
Rebuttal Analysis
Often, opposing parties in litigation will be conducting similar research. Abacus Data is able to apply exacting standards to carefully deconstruct the methodology of opposing survey and research experts. Through this kind of critical breakdown, Abacus Data can provide expert guidance on both future research and courtroom strategy.
Where Can We Help?
Abacus Data can apply our expertise in survey research and rebuttal analysis across a wide range of intellectual property litigation, from trademark and copyright infringement matters to advertising and branding issues. Some common variables for study are:
- Consumer confusion
- Brand awareness
- Descriptiveness
- Dilution of Brand and Depreciation of Goodwill
- Customer response to advertising
- Deceptive advertising
- Consumer behaviour
Why Choose Abacus Data?
- We are experts in research methodology. Abacus Data’s CEO, David Coletto, holds a PhD in Political Science, and taught courses in research methods at the University of Calgary.
- We work closely with our clients to design, build, and conduct research that is respected and testable.
- We don’t have an extensive public record of testimony, neither provided live nor by way of affidavit, which is capable of being scrutinized by opposing counsel.
