Corporate Consciousness and Responsibility
Corporate social responsibility or corporate citizenship is a growing and important part of an organization’s overall business strategy. More and more Canadians are telling us that how a corporation or organization interacts with its community, both socially and environmentally, affects their impression of it.
Abacus Data works with its clients to measure the impact of their CSR strategies on corporate reputation, consumer behaviour, and long-term planning.
We also help non-profits and charities understand the factors that potential givers take into account when deciding whether to donate or partner with an organization.
In short, we make collaboration easier by helping out clients to know what each stakeholder expects.
David Coletto of Abacus Data is the Official Pollster for the Corporate and Community Social Responsibility Conference. In the lead up to the November 2011 conference, Abacus Data is conducting a six-part research series on CSR. Click on the icon to find out more.
