Our team regularly releases new polls and thought pieces on public affairs, marketing, and generational differences (including Canadian Millennials). We strive to generate high quality insights while being transparent and honest about our methods. You can access all our polls and insights on this page.


Thoughts + Findings

20 | 04 | 2018

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized […]

By: devlyn
17 | 04 | 2018

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came […]

By: devlyn
16 | 04 | 2018

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where […]

By: Abacus
12 | 04 | 2018

Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came […]

By: Abacus
11 | 04 | 2018

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of […]

By: Abacus
05 | 04 | 2018

What’s keeping Canadian millennials up at night?

By Ihor Korbabicz Canadian Millennials have been coming of age in a rapidly evolving job market characterized by digitization, flexibility, and […]

By: Abacus
04 | 04 | 2018

Analysis: Carbon pricing can stand a little more help from its friends

By Bruce Anderson The political debate about climate change has become highly charged by the advocacy of those least concerned […]

By: Abacus
03 | 04 | 2018

The Rising Political Power of Millennials

By David Coletto Happy Millennial Month! For the month of April Abacus is going to be sharing our insights on […]

By: Abacus
22 | 03 | 2018

Youthquake? Public attitudes to youth civic engagement in Canada

Canadians believe youth are unprepared to be active civic leaders in their community, but most think they should have more […]

By: Abacus
17 | 03 | 2018

Is BC really polarized over Kinder Morgan Trans Mountain?

By Bruce Anderson & David Coletto The Kinder Morgan pipeline expansion project is one of the most hotly debated issues […]

By: Abacus
07 | 03 | 2018

Liberal support sags as PM’s image softens. His India trip hurt.

By Bruce Anderson & David Coletto The results of our latest survey (February 23rd to March 4th, sample of 4,023 […]

By: Abacus
26 | 02 | 2018

The Path to 2019: Women and the Liberal Vote

By David Coletto Tomorrow, Finance Minister Bill Morneau will deliver the Liberal government’s third budget. It is reportedly going to […]

By: Abacus

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