Millennials and technology: Their digital nativity

By Oksana Kishchuk As we reflect on millennials over the past year, I think it only makes sense to share some of the reflections we collected from Millennials in our latest Canadian Millennials Report this June. One of the most repeated hallmarks of this generation is how technology has been engrained in their daily lives. Many

Digital Brand Reputations? They aren’t all equal.

By Bruce Anderson and David Coletto In our latest poll (not commissioned by any company or group) we asked people whether they thought a series of contemporary digital brands were doing more good for the world or more harm. Here are the highlights of our findings: Google, Amazon, Apple, and YouTube scored very well, with

Millennial Month Wrap-up

By Devlyn Lalonde April has been a fun month for us here at Abacus. For the last 30 days we have been sharing our findings from Canada’s largest reoccurring study on Millennials, The Canadian Millennials Report. In our first week we learnt that housing affordability, access to good jobs, and student debt are the major

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it I highly recommend you check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came to your mind? Well, if you’ve been watching the news you probably thought of Facebook’s Mark Zuckerberg talking to the US Government House and Senate committees over allegations of misuse of user data. But once

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial

New tech is Star Trek: Millennials and the fitness gadgets they wear

We previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it click here to check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles are unique as compared to other generations. With that

Disruption in the Canadian News Business

By Bruce Anderson & David Coletto Yesterday we looked at news bias and fake news. In our latest survey, we examined a range of questions about how Canadians access news content with a focus on TV news and newspapers. This is our second release on this topic. Here’s what we found: • About one in

Game On: The Gamification of Job Training

Innovative employers are using a new way to engage employees – games. Gamification, the process of applying game-like elements to a task, is on the rise in many areas, especially when it comes to job training, gamifying the process can increase engagement among new employees. From our research, we know that a Millennial employees value

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