Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content

School’s Out For Summer: Millennials and Vacation

With summer right around the corner, many are wondering where to spend their vacation. For Millennials, the answer likely isn’t Canada. A recent study by Destination Canada revealed that Millennials are eight times more likely to travel internationally than domestically. Factors cited include prohibitively expensive domestic airfare and the lack of affordable accommodations. While these

Introducing Matters of Opinion 2014: How information is shared & considered among Canadians

How do Canadians share and consider information about public affairs? For a second year, FullDuplex.ca and Abacus Data partnered to explore how Canadians are using the Internet to gather and process current events, which sources of information they rely upon to arrive at considered opinions, and how they participate online in a variety of political,

Debt is keeping millennials up at night

By: Francine Kopun Business reporter, Published on Wed Aug 27 2014 Toronto Star Half of millennials are so stressed about debt they are losing sleep over it, according to the results of a survey by BMO. The survey found that the household debt is $73,305 for millennials (those aged 18 to 34) and $92,476 for Canadians aged 35

Broadbent Institute: Poll shows deep unease among Millennials and Boomers

A poll conducted by Abacus Data for the Broadbent Institute shows deep unease with economic policies tilted more to the needs of corporations than citizens. The institute asked 983 Canadians aged 20-30 who are in the job market—millennials—and 1,064 people aged 50-65—boomers—who have at least one child aged 20 or older. Download the full report

5 Millennial Stereotypes That Aren’t True (Mostly)

Millennials are lazy, entitled and get more done on Facebook than at work. Baby Boomers are old, set in their ways and wouldn’t know how to use all this new technology even if they wanted to. Today, this generational odd couple works side by side in almost equal numbers now. No wonder we never get

Millennials and wine, a quirky relationship

By Dave McIntyre, Published: October 22 The District’s most interesting new wine venue is Vin de Chez, a pop-up bar in the parking lot of Union Kitchen, a shared commercial space in Northeast. It’s the creation of Liz Bird and Tom Madrecki, two 20-somethings intent on proving that wine can be taken seriously yet still be fun. It also gives

Deloitte’s Millennial Innovation Survey

The members of the Millennial generation represent the future of economic, political, and social life as well as the future of business – they are our future leaders, consumers, agents of change, and hold the key to global prosperity. Restoring and enhancing the reputational capital of business therefore has a twofold importance for todayʼs business

American Study: Average millennial to retire at 73

The average millennial graduating from college today will not retire until age 73 because heavy student-loan debt will prevent that such people from saving enough money for an earlier retirement, according to a new study. The typical graduate has a “seemingly manageable” $23,300 in education debt and a median starting salary of $45,327, according to

Carmakers struggle to get Gen Y behind the wheel

Boomers continue their love affair with the car while the industry ponders how to get their tech-driven kids on the bandwagon. By: Lisa Wright Business Reporter, Published on Thu Oct 10 2013 Toronto Star The president of Toyota Motor Corp. is perplexed by boys who don’t have a vehicle and think they can pick up girls these days.

Good decisions require good data.