E. & J. Gallo Winery Targets Millennial Generation For Sales Growth

By John Karolefski CPG Matters Feb. 2013 Forward-thinking marketers of consumer packaged goods have targeted the Millennial generation as the key demographic for sales growth. These 21 to 36 year olds – also called Generation Y – are interested in food and cooking. Not surprisingly, this group shapes up as an ideal consumer of wine

Generation Burnout: Gen Y Women in the Workplace

Abacus Data stats on Gen Y Women are quoted in the October 2012 edition of Flare Magazine. Check out the article here, Flare Magazine October 2012.

Millennial thoughts on pension reform

By David Coletto QMI Agency October 23, 2012 In last week’s tabling of the second budget implementation bill, the federal government announced major changes to the pension plans of MPs and federal public servants. Starting in January 2013, all federal government employees will have to make larger contributions to their pension, 50% up from 37%.

Ottawa Sun: Millennial thoughts on pension reform

David Coletto, Pollster for the Sun News Network In last week’s tabling of the second budget implementation bill, the federal government announced major changes to the pension plans of MPs and federal public servants. Starting in January 2013, all federal government employees will have to make larger contributions to their pension, 50% up from 37%.

‘Hipster’ Is Not a Real Job Declares BC Government Campaign

The Huffington Post BC Posted October 10, 2012 A B.C. government ad trying to promote skilled-trade jobs in the province is baffling people instead with a message that “hipster is not a real job.” The slogan is part of a $15-million campaign on B.C. buses, reported Canadian Business. The ads direct people to a job-posting

MTV Canada: Almost eight in ten Canadian millennials have downloaded music without paying for it

Watch the MTV Canada News clip here In mid-January, Abacus Data asked Canadians whether they have ever downloaded music without paying for it.  Here’s what a representative sample of Canadians told us: But the interesting finding is that almost eight in ten (78%) millennial Canadians (18 to 29 years of age) said they have downloaded

Good decisions require good data.