What the heck is a Xennial?

The Xennial [Zen-ee-al]. You might have thought that us stats guys were busy recalibrating our regression models after Brexit and Donald Trump’s audacious electoral win—speaking of which, please consider donating to our crowd funder to aid broken and out-of-work statisticians 2016 has so crassly left washed upon the melancholic shores of societal dejection, they need

Canadian Politics: A Generational Divide?

By Bruce Anderson & David Coletto In many markets these days, generational differences in outlook and priorities are important. Over the coming months, as part of Abacus’ market leading work in understanding the role of generation in decision-making, we will highlight how four age groups compare (18 to 29, 30 to 44, 45 to 59,

Life, Work, and the Emerging Workforce Study

Young Canadians are more optimistic than pessimistic about the job market Most think their generation will live as well or better than their parents’ generation Young Canadians are significantly more optimistic than pessimistic about the job market and, by a two-to-one margin, believe their generation will enjoy a standard of living higher than that of

Broadbent Institute: Poll shows deep unease among Millennials and Boomers

A poll conducted by Abacus Data for the Broadbent Institute shows deep unease with economic policies tilted more to the needs of corporations than citizens. The institute asked 983 Canadians aged 20-30 who are in the job market—millennials—and 1,064 people aged 50-65—boomers—who have at least one child aged 20 or older.     Download the

Are things as bad for Millennials than in the past?

David joined Steve Paikin on The Agenda to discuss whether things are really worse for Millennials than for other generations. In the decision, he cited findings from an Abacus Data survey on Millennials.  You can find the results here. He also cited the results of a study published by the Toronto Star in 2007 on

Can You Actually Teach A Millennial How To Do Social Media?

By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the

Millennials And Anxiety: Is Generation Y Anxious?

By:  Aya Tsintziras The Huffington Post Canada July 26, 2013 High school English teacher Julia Arbuckle remembers the anxiety she felt when she was a student at the University of Toronto. “I was stressed because I was doing an arts degree,” she says, “and I thought, ‘How am I going to make it in life?’” Arbuckle,

Savvy millennials get an early start on investing

By: Melissa Leong Financial Post July 22, 2013 Much is often made of the financial pressures that Millennials face. They have higher tuition costs and graduate with heavy student debts.  They face heftier housing prices and shrinking job opportunities. But in the face of that, Millennials are starting to invest for the future at a

Youth unemployment is a global crisis

In the Globe and Mail this morning Konrad Yakabuski  sums up details of the global youth unemployment crisis: While Europe is the epicentre of youth unemployment, the crisis is a global one. In Canada, more than 411,000 young people under 25 were out of work in April, pushing the youth unemployment rate up to 14.5 per

Connecting with Generation Y: Cummins Allison Provides Tips to Attract Younger Members

BusinessWire May 30, 2013 Generation Y, also known as millennials, makes up 26 percent of the Canadian population and is widely regarded as one of the most coveted market segments. Millennials are tech savvy multi-taskers that value convenience and personalized service. They’re also concerned about personal finance; Generation Y is more likely to feel there is

Good decisions require good data.