Our team regularly releases new polls and thought pieces on public affairs, marketing, and generational differences (including Canadian Millennials). We strive to generate high quality insights while being transparent and honest about our methods. You can access all our polls and insights on this page.


Blog

29 | 06 | 2018

Digital Brand Reputations? They aren’t all equal.

By Bruce Anderson and David Coletto In our latest poll (not commissioned by any company or group) we asked people […]

By: Abacus
07 | 06 | 2018

Canadians mad at Trump tariffs; support retaliation. Millions want to do their own part.

By Bruce Anderson & David Coletto The decision by US President Donald Trump to impose tariffs on Canadian steel and […]

By: Abacus
05 | 06 | 2018

New Poll: Canadians say plastics in oceans a problem and more action needed.

By Bruce Anderson In our latest national survey, we asked Canadians about a plastic garbage and oceans and waterways.  Our […]

By: Abacus
04 | 06 | 2018

Diplomatic, tolerant & ethical. How Canadians think the rest of the world sees our country.

By Bruce Anderson & David Coletto In our latest national survey, we asked Canadians questions about a range of international […]

By: Abacus
20 | 04 | 2018

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized […]

By: Abacus
17 | 04 | 2018

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came […]

By: Abacus
16 | 04 | 2018

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where […]

By: Abacus
12 | 04 | 2018

Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came […]

By: Abacus
11 | 04 | 2018

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of […]

By: Abacus
04 | 04 | 2018

Analysis: Carbon pricing can stand a little more help from its friends

By Bruce Anderson The political debate about climate change has become highly charged by the advocacy of those least concerned […]

By: Abacus

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